Posts Tagged ‘Brand’

Who Is Nate Riggs?

Seeing as I’m at Social Fresh, maybe now is as good a time as any to post this one… You might be reading this because you subscribe to my blog or visit often (thank you). Maybe you’re just passing by from a Google search, or maybe you’ve seen some tweets and decided to click a link that brought you here. Maybe you’ve been playing around in the Social Fresh Facebook Group and clicked through one of my updates. Heck, maybe you’ve decided to get on the bus and follow our adventure over at Team Cbus. No matter how you’ve made your way to nateriggs.com, welcome. I’m glad you’re here. So that you get to know a little about me during your stay, I’ll use the framework of my Twitter bio to answer a question you might be asking right now… Umm… Who is Nate Riggs? Social Business Strategiest I work with fairly large companies to help them adopt and use social media in their corporate culture. To do this, I partner with Mike Brown and a few other good people at The Brainzooming Group. We have two offices. I work in Columbus, Ohio and Mike and friends are based in Kansas City, Missouri. While technology makes it easy to operate a business this way, we make it a habit to get face-to-face in some way at least once each month to do interesting work for clients like: Scotts Miracle-Gro Company Ohio University Incept (if you’re interested, you can check out a case study for download over at Content Marketing Institute) The Pert Group Bayer Animal Health Rite Rug Corp Imgur.com and a few others… Builder of Corporate Social Media Teams Our business helps companies get their collective head around strategy, as it relates to building teams and departments of humans who actually use social [...]

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My Take on Ted and Brand

Ted Williams has a big smile on his face today.  So do you and I. It takes guts, a pressing sense of self-esteem and amazing creativity to bring attention to yourself once you’ve become invisible. Unless you’ve been in media deprivation, you probably know Ted’s story by now.  You know his story because it’s gone viral in the new cycles of how digital and traditional media feed each other. [Aside:  By the way, Columbus Dispatch, you've made a really stupid move having the video removed from YouTube with your copyright claim.  That's not really how media works anymore.  Furthermore, you just gave up the chance to get millions of eyeballs to your content.  Doh!] I’m glad for Ted.  Truly glad.  I don’t think this is just the fad of the week either.  I think, soon, you and I will recognize Ted Williams as a household voice.  He’s talented, likable and genuine.  His story is rich and deep and inspiring.  Ted is a human brand. We Love a Comeback There’s something that grabs our attention, as humans, when we see someone rise up from the ashes to reclaim life.  Ted Williams is by no means the first or last of the comeback kids, but stories like his – that show us how to stand up from rock bottom – inspire us. It’s extremely emotional. The imagery of Ted reconnecting with his mother in front of national audiences, his tears on television when he thanks God for the overwhelming opportunities that have landed in his lap, and his sadness that his father never lived to see him get his big break moves us. Maybe it’s that we each see a little of ourselves in Ted.  Maybe we look at Ted’s situation of the past few years and suddenly feel like our life and struggles and trials haven’t been nearly as [...]

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Michael Vick’s Brand and Media Ripples

Michael Vick is quite controversial these days.  His return to the NFL after time served, and his subsequent re-rise to fame as the quarterback of the Philadelphia Eagles has people talking. It’s interesting that Vick’s story – and his history in dogfighting – was one of the first topics I ever wrote about on this blog.  For those who don’t know, I’m very much against dogfighting.  It’s a disgusting and dangerous criminal act, and the punishments should be more severe than they are.  But that’s my opinion. Vick seems to be genuine in making a turnaround.  The proof will always be in the long-term pudding, but so far, so good.  Aside from last night’s 24-14 loss to Minnesota, he’s playing well and keeping out of trouble.  President Obama had reportedly even placed a call in support of Eagles owner Jeffrey Lurie, praising his decision to give Vick a second chance at taking snaps. Media Cycles and Brand Vick is a brand in the re-making.  It will still be a long time before his armor is free from dents, dings and tarnish.  In fact, because of the new internet conversation cycle for brands, his brand may never be fully restored. Below is an example of what I mean.  This segment was broadcast within the last 12 hours on Fox News (television).  The shortened clip (a media object) was posted on YouTube today.  Things happen pretty fast in the media – all media. If you can’t see the video, click here. [Side Note: I can't help but find the irony a bit funny when Tucker Carlson states that he's a Christian shortly after calling for Vick's execution.  Yep.  He's kind of a d-bag.] Obviously, strong and controversial statements – like that one – get attention and comments.  Here’s what Google showed me this morning as to what was happening in real time: [...]

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