Posts Tagged ‘Brand’

The Fascinating Personal Brand of Tim Tebow

As of this post, the Green Bay Packers are still undefeated. Guys like Tom Brady and Ben Rothelsberger each sport glitzy Super Bowl rings on as a testament to their incredible professional football resumes. It’s not surprising that the Bleacher Report lists the Top 5 NFL Quarterbacks for the 2011 season in the following rank order: Aaron Rodgers – Green Bay Packers Tom Brady – New England Patriots Drew Breeze – New Orleans Saints Matthew Stafford – Detroit Lions Eli Manning – New York Giants Sure, I think Eli’s brother Peyton has been sorely missed this season due to a neck injury.  That explains why he’s not included on the list. Rothlesberger rubs a lot of people (especially sports writers) the wrong way which may explain why he’s not present in the top five. But this year, we stuck in state of fascination. Who are we all the radio DJ’s talking about? Where is the buzz focused on social media? Love him or hate him, who’s the quarterback that seems to be mind this season? None other than the young Timothy Richard Tebow. Fascinating Personal Brands I’m knee deep into my second pass at Sally Hogshead book on how brands and people keep us fascinated.  You’ve seen me mention it here before, and if you haven’t picked it up yet, make it a goal to read (or listen) to it before the New Year.  It will change how you look at your products, services and even your own personal brand. While I obviously don’t know Tebow and haven’t reached out and asked him to take the Sally’s F Score assessment, I’m willing to bet my bottom dollar that Tim unkowingly leverages three of the seven Fascination Triggers from Sally’s work: Mystique — This Trigger is defined by the presence of unanswered questions which fascinates us by causing a desire to want to solve [...]

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Live From Content Marketing World: Sally Hogshead on The Power of Story

You hear me talk about the new art and science of content marketing a lot on nateriggs.com. The truth of it is, Joe Pullizzi is the Godfather who not only created that term and the buzz behind it, but with it, an entire industry focused on teaching savvy old-school marketers the new rules of how messages reach audiences today. Joe’s co-author Robert Rose sums it up one of the present day challenges around this new idea of content marketing in that being able to step outside the safety of traditional forms of marketing like advertising and push messaging is like learning to flex a new muscle. I get that statement. For one, learning to flex a new muscle is painful and slow at first, and takes committed attention and lots of work. When you apply those elements across time, that same new muscle grows stronger. Content marketing comes with learning new principles and strategies that change the game. Marketing is no longer simply about winning the Four P’s or finite campaigns. Marketing is moving into a world where the stories that surround your brand, products and services now drive everything The Power of Story I was delighted to learn that Sally Hogshead was added to the speaking bill last minute. I first saw her talk at a transportation industry conference in St. Pete back in 2007 and have been a huge fan of her work since. Her talk at Content Marketing World absolutely delivered on my already high expectations. In fact, I believe that her work related to developing the FScore Brand Personality Test is a critical tool in changing how outbound human personas will change the corporate brand marketing landscape as evangelists. It’s absolutely groundbreaking work seems to be a highly-relevant continuation of ideas that folks like Carl Jung, Katharine Cook Briggs, Isabel Briggs Myers would applaud. Sally has spent the past five years in intense academic and practical research around the [...]

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