<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Nate Riggs is Social Business Strategies &#124; Content Marketing and Social Media Consulting &#187; Brand</title>
	<atom:link href="http://www.nateriggs.com/tag/brand/feed" rel="self" type="application/rss+xml" />
	<link>http://www.nateriggs.com</link>
	<description>Business consulting for content marketing, social media strategy, business blogging and online community management</description>
	<lastBuildDate>Sat, 04 Feb 2012 17:11:10 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Joe Paterno: The Tragic &amp; Swift Death of an Iconic Human Brand</title>
		<link>http://www.nateriggs.com/2012/01/23/joe-paterno-the-tragic-swift-death-of-an-iconic-human-brand/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2012/01/23/joe-paterno-the-tragic-swift-death-of-an-iconic-human-brand/content-marketing-consulting#comments</comments>
		<pubDate>Mon, 23 Jan 2012 11:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[On Values]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Good Peoples]]></category>
		<category><![CDATA[human brands]]></category>
		<category><![CDATA[Joe Paterno]]></category>
		<category><![CDATA[Joe Paterno Dies]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9296</guid>
		<description><![CDATA[I started to learn about brand early on in my career by working in a retail design agency. One of the mantras of that company has always stuck with me over the years. &#8220;It can take years for you to build a brand, and only an instant to destroy it.&#8221; Sounds pretty serious, huh. The truth is &#8230; the statement wasn&#8217;t simply a brochure scare tactic designed to make clients and prospects think. It&#8217;s absolutely true. Lasting Impressions Are Hard to Come By Joe Paterno&#8217;s death is on the mind of millions today, saddened by the news late last night that the famous JoPa had passed away from complications with Cancer.  His career and legacy at Penn State is, and shall always remain legendary. Not many coaches (or leaders in general, for that matter) have worked across generations of players, even developing father and son player legacies. Aside from the emotions shared online today by hundreds of thousands of Penn State fans, marketers will remember this nearly Shakespearean tragedy as one of the most brutal unraveling of an iconic celebrity persona in the history of human brand. Consider the timeline of major achievements and events that made up the essence of Joe Paterno&#8217;s brand as teatherd to Penn State University and the Nittany Lion football program: 1950 &#8212; Joe Paterno and is named an assistant coach at Penn State University 1969 &#8212; Nearly 19 years later as head coach, Joe Paterno hires Jerry Sandusky to be Penn State&#8217;s defensive line coach. 1983 &#8212; Penn State claims it&#8217;s first national title defeating Georgia in the Sugar Bowl. 1984 &#8212; Joe and Sue Paterno establish the Paterno Libraries Endowment with gifts totaling $120,000. 1986 &#8212; Sports Illustrated names Coach Joe Paterno its Sportsman of the Year following Penn State&#8217;s undefeated regular season. 1987 &#8212; Penn State defeats Bowling Green, staking claim [...]]]></description>
		<wfw:commentRss>http://www.nateriggs.com/2012/01/23/joe-paterno-the-tragic-swift-death-of-an-iconic-human-brand/content-marketing-consulting/feed</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>On Cheapening Your Brand</title>
		<link>http://www.nateriggs.com/2011/12/29/on-cheapening-your-brand/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2011/12/29/on-cheapening-your-brand/content-marketing-consulting#comments</comments>
		<pubDate>Thu, 29 Dec 2011 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Entreprenuers]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9166</guid>
		<description><![CDATA[The more traditional school of marketing thought is that price cutting cheapens your brand. Maybe so. Yet, at Bob Evans, we&#8217;ve instituted a value menu for the first time in company history, driven by the needs of our restaurant guests.  That decision was not come to lightly either, but it&#8217;s working. This year, retailers everywhere relied heavily on discounting to drive sales during the holidays. Not that that doesn&#8217;t happen every year, but it was BIG in the retail recovery of 2011. Karah Joy sent me this article earlier today on how the New York Times botched a discount program by sending a 50% discount offer ment for a small list of unsubscribed readers to 8.6 million list members. OUCH! That&#8217;s a steep price cut that they may have to honor, at least for those who make a big deal out of the mistake (no pun intended). The Question for You In the wake of the disastrous economy of the past few years, can you really still cheapen your brand through discounting your products and services?  Or, is this a mechanism of survival driven by lighter consumer pocket books? Do you believe that price cutting still cheapens your brand? &#160; nateriggsI advise mid-sized &#38; large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I'm also a blended family dad who enjoys music, photography and distance racing. When I'm not writing here, you can find me writing over at the Content Marketing Institute. Like what you've read so far? Then why not subscribe HERE?Website - Twitter - Facebook - More Posts Wanting to Be Like MikeThe Personal Brand: Daily Work ListA Modern Approach to the Facebook TimelineThe Fascinating Personal Brand of Tim TebowLive From Content Marketing World: Sally Hogshead on The Power of Story]]></description>
		<wfw:commentRss>http://www.nateriggs.com/2011/12/29/on-cheapening-your-brand/content-marketing-consulting/feed</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Facebook Advertising &amp; The Timeline Cover Photo &#8212; A Debate to Close Out 2012</title>
		<link>http://www.nateriggs.com/2011/12/21/facebook-advertising-timeline-cover-photo/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2011/12/21/facebook-advertising-timeline-cover-photo/content-marketing-consulting#comments</comments>
		<pubDate>Wed, 21 Dec 2011 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Facebook Timeline]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9113</guid>
		<description><![CDATA[I really wasn&#8217;t planning to write this particular post, but a few comments between myself, Jason Keith and Heather Whaling has sparked my curiosity on some of the other implications of Facebook&#8217;s new(er) Timeline Layout. Yesterday, we looked at what I thought was a pretty neat application of Timeline&#8217;s cover image, and how ABC&#8217;s hit series, Modern Family, is using it to build awareness and advocacy among their Facebook fan base. Go back and dig into that short post and comments to catch up for today. You Are So Emotional! And, so am I. We humans are mere buckets of emotions wrapped up neatly in skin and clothes. Marketers and advertisers have come to understand that as a core tenant of reaching audiences with the right message that evokes the emotional triggers that lead to purchase decisions, right? Fail to uncover and spark those triggers, and the failure of your product, service , campaign or even your business as a whole lies around the next corner. Earlier this morning, my friend Anthony tweeted to me a Forbes article entitled: Why Ads Grab You More on Facebook Than on TV or the Web. The article details two related studies by Nelisen&#8217;s NeuroFocus that delve into the how we as humans neurologically engage with more premium websites like Facebook, Yahoo, and the New York Times. The summary bullets from the study are below: Compared to NeuroFocus norms, “premium websites” such as Facebook, Yahoo, and the New York Times deliver substantially more engaging experiencesthan the average website. Consumers do respond differently to premium websites oriented toward three different purposes: social networking, light news and entertainment, and hard news and commentary. These differences are represented neurologically by different levels of attention, emotional engagement, and memory activation. All of these differences appear to be related to the expectations people bring to these sites when they visit them, and these expectations, in turn, appear [...]]]></description>
		<wfw:commentRss>http://www.nateriggs.com/2011/12/21/facebook-advertising-timeline-cover-photo/content-marketing-consulting/feed</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
	</channel>
</rss>

