How To Cause Brand Advocates’ Story to Change (Part 2)

brand advocates

Welcome back to part 2 of this story on brand advocacy and how to avoid changing the stories that your brand advocates tell.  If you’re just humping in, you can check out the back story to this post in Part 1. Enjoy the read and happy Friday! @nateriggs Changing the Brand Advocate Story First, let me say […]

How To Cause a Brand Advocate Story to Change (Part 1)

brand advocate

As a family, we’ve had a membership to the Columbus Zoo for about three years now. I’m not really a big fan of Zoo’s in general, but I know the boys and Sarah love making the trips to see Jack’s animals year round. In fact, I feel like Sarah might just love those Columbus Zoo […]

How To Make An Entrance (And Have Everyone Remember It)

How to Make an Entrance

For the GoInbound 2013 speakers, Wednesday evening began by  gathering with the team from Element Three for dinner and an evening of relaxed conversation. Susan had arranged transportation by mustache to Black Market, one of Indy’s hidden culinary gems that’s grown top become a local hotspot as a result of their Daily Pickles and other interesting culinary delights. I honestly thought Marcus was going […]

#002: Identifying and Activating Brand Advocates with Rob Fuggetta and Chelsea Hickey of Zuberance

identify brand advocates

Would you rather have one blockbuster celebrity endorse your brand or the lady who chairs the parent-action committee at the neighborhood grade school? In recent years, restaurant marketing teams have become obsessed with the idea of reaching online influencers with promotions, announcements and other messages. I do believe that in the right time and place, each of […]

Chick-fil-A: What You Missed in Dan Cathy’s Biblical Definition of the Family

Dan Cathy - Chick-fil-A President & COO

The Chick-fil-A PR crisis has commanded a ton of our attention this week. It’s interesting that a brand, so well-known for its effectiveness in marketing and operations execution can bring its reputation under attack as a result of a values statement made by the leader at the helm. The statement below from Dan Cathy, Chick-fil-A’s […]