Posts Tagged ‘Brand YOU’

Ohio Growth Summit – Meet Your BIG Personal Brand Panelists

For the past few months, I’ve had the privilege of partnering with Mike Bowers and Tonya Wilson, of the SBDC, on building out content for some of the event sessions Ohio-based small business entrepreneurs will partake in at this years Ohio Growth Summit. The event takes place June 9th in Columbus, Ohio at the Columbus State Community College in the Small Business Development Center. I’ve written today’s post so that you can meet the panelists for the BIG Personal Brand Panel that will kick off the event.  I’ve picked these 10 uber-sharp people because they are leveraging personal branding in a wide variety of ways – all of them driving their business efforts. Please click here to visit the Ohio Growth Summit Blog and read the post there. Cheers! @nateriggs nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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Brand Ownership

I’m happy to be speaking tomorrow morning. A group of smart business people involved with Ohio Web Leaders will wake up early to allow me to share some ideas on how they can start Building Brand YOU.  (BIG thank-yous to Tom Augustine & Amy Marshall for the invitation.)  We’ll be talking about everything from what’s behind brands, to strategy and outposts, as well as some of the benefits of investing time and effort in digital self-branding. One of the most compelling arguments for self-branding is that the content you create online is critical in establishing a context for building relationships, especially when you are using technology to communicate across geographical distances.  But more on that tomorrow… Shift in Ownership In the Old West, brands implied ownership.  Red hot branding irons were used to permanently mark cattle with symbols, so others would know to whom and where they belonged.  Good for the cowboys, but likely unpleasant for the cattle, right? Brands have changed since then, and there are literally millions of ideas out there on what a brand is and what brands mean.  Adding to the mix, here’s my take: A brand is a collection of content in the form of stories, experiences and media, that creates a perception of a company, product or individual in the minds of the consumer, to evoke an emotional response. Thoughts?  Am I close or completely off-base with what you think about a brand? One of the key questions today, related to brands, lies in ownership?  Does a brand still signify ownership? If so, who are the owners of a brand?  Really. In terms of media, there is quite a contrast from the old school mindset to the new school mindset in regards to brand ownership: It’s important to remember that we have seen a [...]

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