Nate Riggs: Social Business Strategies; communication, social web strategies, & passion in Columbus, Ohio.

Interview – David Meerman Scott & Seth Godin on Linchpin

One of the greatest influences in my career has been Seth Godin.  Between Seth, Chris Brogan, Brian Halligan and many others, one could wonder what the heck they put in the water out in Massachusetts that helps produce some of the greatest business minds of our era. I don’t normally completely hinge my blog on other people’s content.  That’s cheating.  But for today, I have to cheat because, frankly, there’s not much I feel I could add to this conversation between David Meerman Scott (another MA resident) and Seth.  It’s one of the most provocative and fascinating interviews I’ve seen recently.  I’m excited to read Seth’s new book, Linchpin, and have already ordered my copy. The interview is about 13 minutes long, so if you’re busy bookmark it and come back later this evening.  It’s probably the best investment of 13 minutes you will have this week. If you follow TED Talks, Seth’s ideology reminds me of a talk I watched with Sir Ken Robinson on how schools kill creativity.  I think both of these guys are spot-on in their epiphanies.  The emergence of the social web, free publishing technology and affordable hardware has completely changed the game. Think about the Linchpins you know Three years ago, if someone mentioned the name Chris Brogan, would you have had any idea who he was or why you should even care?  If you’re a wine buff, ask yourself this: three years ago, would the name Gary Vaynerchuck have meant anything? If it weren’t for this blog, my LinkedIn profile or my daily musings on Twitter, would you even know the name Nate Riggs?  I can tell you for sure that three years ago I had little access, even less leverage and no one who really cared about what I had to say. [...]