Posts Tagged ‘Blogging’

Joe Pulizzi on Creating Categories and Buzz Words

It is finished. Thanks to all of you who were involved in the Ohio Growth Summit for the past two days. I think attendees and speakers alike were able to take away some usable nuggets of information and maybe even make a few new friends during the stay in Columbus. My sincere thanks goes out to all of our sponsors, as well as to Mike Bowers, Tonya Wilson and the Ohio Small Business Development Centers for all the blood sweat and tears they have put into taking this conference from idea to reality over the last few years. It’s been a privilege to be a part of it. Onward! And, just for laughs, I’m wanted to surface a video of the fun we had with the “Lobster Claw” machine at the OGS after party at Cantina. Trust me on this one folks – two dollars spent on a life or death battle with an lobster who has an attitude is a good time. Thanks to Stephen over at Incept (client) for being handy with the Flip Cam during the fun. The Rise of Content Marketing The Ohio Growth Summit was also the first time I actually had the chance to see Joe Pulizzi in action.  I’ve known Joe for a little over a year now and am a contributor to one of his multiple companies, Content Marketing Institute. His talk on Content Marketing was stellar and perfectly balanced with high level ideas and down and dirty tactics, tools and take aways. You might be asking: “What the heck is content marketing?!?” According to the wise collective minds of Wikipedia: Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant [...]

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Establishing Congruency and Work-Life Balance

Going to bed late seems to create sluggish mornings. Who knew? I’m only 30 years old, but I definitely notice a difference from when I was in my early twenties. As a 23 year old, I could average about four hours of sleep each night and be right as rain. High energy levels is a genetic benefit I get from both sides of my genes. Both my grandfather’s could never really sit still for long. For a few years, sleeping only four hours each night became became my routine (and, I’ll argue, a competitive advantage). Alas [sigh]. Those days are apparently gone. In one of my first jobs, I once asked my boss (an old-school mover and shaker in sales and business development) how he got to be as successful as he was. His reply made a ton of sense to me: Ken said: “The secret to success is simple - consistently outwork your competition…” Eric Vessels reminded me of this in a conversation yesterday with one of his comments as we talked about the past ten years at What They Think and how he and his partners grew the business: “We know we would never have as much money or support, or as many people as our competition. What we knew we could always do was out work them. After a few years, we actually put come of our bigger competitors out of business…” The Challenge with “Outworking” There’s a hell of a lot of merit to the idea of “outworking”.  Always has been and always will. If you want to win, outworking the folks around you is critical. Always. But it’s also an ongoing struggle — especially if you’re one of those professional or entrepreneur types with these neat little things called kids, significant others and other activities in your life that simply let you enjoy an [...]

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What’s Your Take on Whole Authors VS Bloggers Thing?

This is one of those posts where I’m hpoing the really smart and valuable stuff comes from you, down there in the comments. Here’s the topic… So, what’s your take then? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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