Posts Tagged ‘Blogging’

The Personal Brand: Daily Work List

In the next few weeks, you’ll see some more posts on all of this personal brand stuff. The stories, lists and how to’s will be derived from my own experience with transition from a solo-preneur business to leading digital marketing Bob Evans Farms. If you’re in this situation, I hope the posts help you.. – nate One of the things that I’m working through is how to maintain and align my personal brand presence to match the brand of my new employer. For me, it’s also the beginning of a period where the time between 8PM and 5PM no longer belongs to me. I intend to respect that too. I’m excited about the new work, and I’ve sold those hours in good trade. When you’re a solo-preneur, personal brand work and the time it takes is chalked up to ‘marketing activities’. That time is justifiable, and it happens throughout each the day in parellel with the the actual work you do. Yet, my personal brand is what gives me leverage in this space and it’s important to maintain. It’s what keeps me in the know, grants me access to information, people and experiences that in turn reenergize, reeducate and refresh my own content and direction. Personal brands give us the ability to influence in a variety of ways, whether that influence is focused inside a large company or outward to thousands of blog readers. What’s most important to recognize is that personal brand development is a cyclical process, and there’s a heck of a lot of behind-the-scenes work involved. Here’s a basic list of the work I do (almost) everyday to maintain my personal brand as it stands. Feel free to to match this against your own work list, and steal anything you need. The Personal Brand: Daily Work List Create a new weekly content approach on nateriggs.com, [...]

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More On Death and Social Media

We talked yesterday about the aspect of death and dying, and what happens to the digital self you create by using all this online stuff. Good job, by the way. I was surprised by the number of comments and stories that were shared and that conversation is absolutely what it takes to begin figuring this out. Today, I want to show you why I think there’s merit in the conversation all together. Shaking the Day A few months back, I work one day at 5:30AM and begin going about my morning routine. First things first, I grabbed my mobile and began to check through tweets and Facebook updates. Google Plus hadn’t been born yet. My room was still dark and Sarah was sleeping. As I stood there in the dark of the dressing room directly off of our bedroom, I noticed re-tweet from Amber Nasulnd and clicked through. While I didn’t think to take a screen shot at the time, I can remember the copy of her tweet, clear as day” “Rest in peace @penmacine. You will be missed.” Little did I know that what I was about to read would stop be dead in my tracks in those quiet hours of that morning. In fact, the post would have an effect me for weeks to come. Derek’s Last Post Derek K. Miller was a canadian-based writer and editor, and also a fairly well-read blogger. He was very good with a pen, thus the handel you see on Twitter. I had seen @penmachine fly through my twitter streams on occasion, but that was about it in terms of interaction. I never saw Derek speak, never met him at a conference or had a conversation otherwise. Amber’s link took me to Derek’s earth-shaking last post, which is still there today. The words were his final farewell, instructed to [...]

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