23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

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Photo by fmgbain  A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair …

An Open Letter to the PRSSA Students of Ohio University

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Dear Students, Thanks for giving me the chance to speak with you and geek out a bit at the PRSSA Social Media Summit.  You are an amazing crowd, and each of you possess the talent to drive change in your careers. Never forget this – YOU are the communicators of tomorrow. That’s important. YOU are …

When Does Reciprocity Kill the Gift Economy?

In his books and blog, author Seth Godin often discusses an idea he’s coined as the gift economy. Because of the vastness of the internet and the connectivity it creates, its now easier and less costly to simply give gifts of support, sharing, thought leadership than ever before. Seth argues that giving of yourself with no expectations …

A Case Study on How Bloggers Can Win the Attention of Press

Brian Solis Facebook S1 SEC Filing Post

I’ve been a big fan of the work of Brian Solis for some years now. As one of the leading thinkers in the study of disruptive technology and its impact on business and culture, Brian is known for consistently having his hand on the pulse of what’s changing in the digital space. In the case below, we’ll …

25 ‘Best Of’ Blog Posts on nateriggs.com in 2011

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As I get ready for next year on nateriggs.com, I always look back at what posts preformed the highest with you and all of the folks that visit here and read my stuff. This year, I built the list by looking at three different metrics.  First (and always first in my opinion) I started by …