Posts Tagged ‘Blogging’

23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

Photo by fmgbain  A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair warning. New Marketing Books I’ve Read and Recommend Please note that while this is a numbered list for order’s sake, in no way is this a ranked order. The list reflects the order of how the titles randomly popped in my head. The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls and Dick Summer Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques by Marty Weintraub Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith What the Plus! Google+ for the Rest of Us by Guy Kawasaki Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose & Joe Pullizzi Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Erik Deckers and Jason Falls The Carrot Principle by Adrian Gostick and Chester Elton Why We Buy – Paco Underhill Influence by Robert B. Cialdini Putting the Public Back in Public Relations by Brian Solis and Deirdre K. Breakenridge Made to Stick: Why Some Ideas Survive [...]

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An Open Letter to the PRSSA Students of Ohio University

Dear Students, Thanks for giving me the chance to speek with you and geek out a bit at the PRSSA Social Media Summit.  You are an amazing crowd, and each of you posses the talent to drive change in your careers. Never forget this — YOU are the communicators of tomorrow. That’s important. YOU are responsible for discovering how our industry leverages will apply these new tools. You may even someday think up and build new tools of your own. Be patient … but always be hustling. It will be you who will lead us to the plateau of productivity for all platforms that enable disruptive trends to take hold. As future communicators, PR professionals and content creators, always make sure to be good stewards of the power you wield.  Left in the wrong hands, mass communication can also lead to great sorrow. I hope you will use this deck and the links below it to learn more about these trends and and tools, finding new and exciting applications of the technology. Do this for yourself and your personal brand, your eventual clients and in the communities in which you will someday live. Trust me when I tell you that putting the hours and sweat into staying ahead of the curve will serve you well. Good luck. God speed. And, thank you for you attention. @nateriggs 12 Disruptive Technology Trends Changing Communications If you’d like to see more presentations, visit my SlideShare profile. PS — Here’s a Little More Here’s some additional reading that I think you will find interesting. Critique of Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue) – by Brian Solis  Registration Statement on Form S-1 for Facebook HubSpot’s Ultimate Guide to Mastering Pinterest for Marketing Complete Video of Your Interview with the President 2012 Google Hangout The Community Manager Blog  [...]

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When Does Reciprocity Kill the Gift Economy?

  In his books and blog, author Seth Godin often discusses an idea he’s coined as the gift economy. Because of the vastness of the internet and the connectivity it creates, it’s now easier and less costly to simply give gifts of support, sharing, thought leadership than ever before. Seth argues that giving of yourself with no expectations of a return is what strengthens the connections between members of the online community, thus leading to more productive environment for all involved In counterpoint to that idea, another acclaimed author named Dr. Robert Cialdini shares his viewpoints on the act of reciprocity, it’s effect on our culture as well as our ability to influence outcomes to our benefit. Cialdini argues that we as professionals should approach situations, first asking how we can add value to others. In doing so, we create an obligation in the minds of others to return the favor. When Does Reciprocity Kill the Gift Economy? While similar, there are definitly two sides to this discussion, and both positions seem to have firm roots. Today, Sarah and I are asking for your brains. The question you see in the title of this post came up during our drive to North Canton this morning. The video will give you a more detailed explaination on our question. Would you let us know what you think in the comments? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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