#018 Jeffrey Rohrs on Developing Your Proprietary Audience

audience book jeffrey rhors

Did you know that you and your brand have the potential to build a proprietary audience? If you’ve ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu and promotions spread from one customer to next. In episode #018 of the […]

#017 Jonah Berger on Viral Marketing and STEPPS

Viral Marketing Book | Jonah Berger

Ever heard of a $100 cheese steak? It’s a restaurant marketing idea that spread virally, making Barclay Prime one of the top upscale steakhouses in the city of Philadelphia. If you’ve ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu […]

The Power of Habit: A Review from the Lens of a Marketing Student

The Power of Habit Book Review

I’m delighted to have Kritika Murli as a guest author today.   I met Kritika, a bright young marketer from Indiana University’s Kelly School of Business, via Twitter and during my keynote at this year’s AMA International Collegiate Conference in New Orleans.  When I mentioned this powerful book by Charles Duhigg, she got pretty excited. […]