Posts Tagged ‘Ad Agencies’

5 Ideas Marketing Agencies Can Use to Generate Revenue by Helping Clients Blog

We all know why companies (and the humans inside those companies) should be blogging.  There is significant qualitative and quantitative information out there making a case for the benefits of having active and well-produced blog. But there’s a two-sided conundrum when it comes to getting a business to really embrace a blog as a business communications platform. On one side, blogging can be tough.  Staying creative and full of fresh and relevant content ideas is always a challenge.  Finding the time and staying committed to producing your blog content is an even bigger issue for all sizes of business.  Sure, you have people like Michael Hyatt and Jonathon Schwartz who have adopted the lifestyle of blogging and are finding great success.  You also have the collaborative approach, which we’ve seen work for big players like Southwest Airlines and Dell. But lets face reality, folks.  In small and mid-sized organizations where schedules are strapped, extra help is expensive and hard to find, and budgets are limited, blogging often gets shifted to a lower priority – if even a priority at all.  That’s not surprising.  At the end of the day, humans working in businesses have jobs to do and blogging is often “one more thing” to add to the task list. Enter the Agencies Seeing a market need, advertising, marketing and public relations agencies have swooped in to offer help to their clients.  Being communicators who produce more traditional content, this seems like a no-brainier.  Shouldn’t your agency be able to help you move the needle in this area as well?  In most cases, yes.  But only if the agency first understands the medium and how it works, and then approaches the situation in a practical and transparent manner. Ghost Blogging is Tricky (and Fails) Ghost blogging has been a heavy [...]

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