Humanizing Business-to-Business & Strategic Serendipity

by Nate RiggsFebruary 25, 2010

I was delighted to meet Brandi Hann this morning for coffee at a local Starbucks, located in the heart of Columbus’s Arena District.  This particular Starbucks draws literally hundreds (if not thousands) of customers daily from a variety of Columbus’s mid-sized and large businesses, including SBC Advertising (where Brandi works), Nationwide, AEP and a slew [...]

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5 Ideas Marketing Agencies Can Use to Generate Revenue by Helping Clients Blog

by Nate RiggsFebruary 23, 2010

We all know why companies (and the humans inside those companies) should be blogging.  There is significant qualitative and quantitative information out there making a case for the benefits of having active and well-produced blog.
But there’s a two-sided conundrum when it comes to getting a business to really embrace a blog as a business communications [...]

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Double-Edged Sword of Transparency

by Nate RiggsFebruary 22, 2010

CEO blogger, Michael Hyatt, is one of the people I make it a point to read on a regular basis.  He’s a shining example of how a CEO can position a blog to work in favor of a large corporation.  Aside from that, I just enjoy reading what he writes.  Content.  Style.  Deep thinking.  Bravery [...]

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Skype Session: Nedda Ahmed, Art Librarian at Georgia State University

by Nate RiggsFebruary 21, 2010

This Skype Session is a bit different than my typical interviews.  Nedda Ahmed is not a technology entrepreneur.  In fact, she’s not really an entrepreneur at all.  Nedda’s in the business of helping students and collegiate faculty find and utilize various types of information.  She is a Librarian at Georgia State University, and she’s bending [...]

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HOW TO Leverage a Relationship With Your Foursquare Mayor

by Nate RiggsFebruary 20, 2010

There’s a flurry of activity around Foursquare everywhere you look.  It seems a certain sect in Columbus has instead decided to adopt Gowalla and is pushing hard.  Yet, each week, I see new names on the top of the list for Foursquare.  You might have even heard of PleaseRobMe.com, a website dedicated to raising awareness [...]

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Skype Session: Mike Figliuolo, CEO of Columbus’s Newest Start-Up, TiXiT

by Nate RiggsFebruary 18, 2010

I hope you’ve been enjoying the Skype Sessions.  The goal here is to help enlighten you with some of the good ideas that today’s technology entrepreneurs are working to execute, as well as the processes and strategies they are using.  Hopefully you can apply some of what you learn in your own efforts.  The reason [...]

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Trust Your Artist & Get Out of the Way

by Nate RiggsFebruary 17, 2010

Things are coming together for me and Social Business Strategies.  Last week, I told you about a change to my blog that’s in the process of being designed by my friends at WebHostBiz (affiliate link).  I’m excited to launch the new site and get your take on it soon.  Hopefully the new digs will help [...]

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Some Damn Good Storytelling in Dublin, Ohio

by Nate RiggsFebruary 15, 2010

This post has one purpose.
I’d like to give a well deserved hat tip to my good friend, Eric Leslie, and his extremely talented collaborators at Palestra Creative for their amazing work on producing the Six Degrees of Dublin video documentary series.  I’m a huge fan of what they are doing for two reasons:

These guys are working [...]

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HOW TO Use a Foursquare Strategy for Customer Retention & Foot Traffic

by Nate RiggsFebruary 15, 2010

As I go deeper and deeper into analyzing Foursquare and its potential, I’ve begun noticing ways to apply their strategy ideas to a variety of different businesses.
Serious potential falls into the lap of small businesses who are motivated (and brave enough) to begin experimenting with how they can utilize the application to tap into their [...]

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You Have Permission

by Nate RiggsFebruary 13, 2010

Are you happy doing what you do? Or do you feel stuck?
Guess what?
You have permission to change.
You have to do things differently than the person who came before you.  If they don’t want you to do things differently, and that bothers you, you have permission to look for something else.  You have permission to follow [...]

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