“Nate is a passionate marketer who truly understands how digital and social media can impact how brands engage consumers, helping to build long-term relationships.” - Dee Hadley, Chief Marketing Officer, Uno Chicago Grill
I’ve been helping businesses take their brands, products and services to market for over 12 years, racking up experience in advertising and digital agencies, corporate marketing departments and as an independent consultant.
I’m a blended family dad and husband, an amateur triathlete, an aspiring mandolin player, a veggie gardener and a proud pet parent. I’m a first generation digital native, meaning that at age 32, I’m part of the small niche of folks who started their careers just as mobile, social and all of this technology was in its infancy. I spent a large part of my high school and college years knee-deep in forums and chat rooms, and I started blogging both personally and for organizations in 2006.
The best way to learn about me is to subscribe to my blog and news letter where I share knowledge and ideas, all published from the lens of my personal stories and experiences.
“Nate understands the digital space better than anyone I have met. He has a strong understanding of strategy and did a great job of creating digital plans and programs that met the strategic needs of the business. Nate also worked tirelessly to make sure programs were implemented on budget and within timelines.” - Tom Marchese, VP Marketing, Papa Murphy’s Pizza
How We Can Work Together
Brand Marketers: Are you an executive working to build sustainable content marketing and social business programs for your brand? You can visit this page to learn about my consulting services.
Technology Companies: Are you a technology company looking to raise awareness for your products? Visit my media room to learn how you can become a content sponsor.
What I Give You for Free
Just here for the content? That’s totally fine by me! You’re always welcome, and I love hearing your feedback.
I publish 3-4 new posts each week on my blog, and I make it easy to subscribe and have those posts delivered to your email inbox.
You can also sign up for my weekly new letter where I share exclusive information, tips, funny stories, occasional surprises and my more personal side. If you really want to get to know the guy behind nateriggs.com, the news letter is your open door.
All of my content is meticulously designed to help you explore trends, answer marketing and social media questions, understand social business concepts, discover new tools, technologies and above all else — inspire your new ideas.
Make sure to visit my media room where you can find links to my FAQ, external articles, webinars and other coursework I’ve produced over the years outside of this site.
Are you a restaurant marketer?
First, we should talk.
I’m always looking for new leaders to feature as guests on my popular show, The Social Restaurant Podcast.
SRP is a weekly show where I interview the restaurant industry’s leading marketers, top chefs and other marketing subject matter experts on how restaurant brands are building advocates, growing franchises and using the web to get more guests in the door. Each episode is published to multiple podcasting networks, iTunes, as a post on my blog and over at FastCasual.com
Take a chance and subscribe to my Social Restaurant Podcast. If you like what you hear and you have stores and ideas to share, contact me and we can talk about having you and your brand as a guest.
My story started in the blue-collar midwest town of Massillon Ohio, known across the U.S. as having one of the oldest, finest and most controversial high school football traditions in the country. This 2001 Sundance film called Go Tigers is a documentary made about my high school the year after I graduated.
In 1999, I moved south to Columbus, Ohio to attend Otterbein University, a private liberal arts school located in the quaint town of Westerville. In 1920′s, the Anti-Saloon League relocated it’s headquarters from DC to here. They printed and mailed over 40 tons of prohibition leaflets making Westerville to become smallest U.S. town to have a its own first class post office. I started college on scholarship as a music major, but became fascinated by business, media and communications. I would end up graduating a few years later with a degree in organizational communication and mass media. My college funding situation called me to trade internships for paying gigs.
I started my career in marketing in 2000 when I landed a job with Powershack Fitness Centers during my junior year. My role was to design, market and sell residential membership packages to local Columbus apartment complexes.
After graduation from Otterbein, I moved into my first agency-side role for amid-sized retail marketing agency that worked with major brands like Subway, Quiznos, Wendy’s, Neiman-Marcus, Speedway and even Humana Healthcare.
I spent the next two years being a sponge; researching, absorbing and shadowing our account folks, strategists and designers whenever I could. It was during these years that I fell in love with restaurant and retail marketing, in large part because of the contagious passion of the folks around me.
After a few years, I had an opportunity to move into the technology world and join a second-phase start-up called BestTransport. The company developed large-scale transportation management systems for brands like Alcoa Steel and Solo Cup. At Best, I had my first experiences in the software product development and marketing, and worked as a key member of the team for the launch BestMatch.com. This social marketplace was the first of its kind in the freight transportation, allowing shippers and carries to broker large logistics deals using our web platform.
My next career move was to join Young Isaac and understudy one of my most trusted and influential of my mentors. Out of all the jobs I’ve held in my career, working with my fellow Youngsters on brand strategy and design for clients that included hospital systems, financial institutions will always hold a special place in my heart. I made the transition with the team when Young Isaac was acquired by People To My Site, a search marketing agency that had carved out a niche in helping franchised organizations market on the web.
In 2009, I took a leap and went out on my own as an independent content and social marketing consultant.
Over the course of those years I consulted with mid-sized and large brands and even a few of Fortune 500 companies. In 2012, I sold Social Business Strategies, LLC to a Canton-Ohio based agency and spent the next year working as their Director of Social business. During that year, I was also recruited to teach as adjunct marketing faculty at Ohio University’s College of Business where I currently teach one evening class each semester on content marketing and social business design strategies.
Today, I work independently under Nate Riggs LLC as a contract consultant for technology companies, chain restaurants and even a few insurance providers. I’m hired as a marketing speaker to deliver keynotes at conferences and private corporate events, and I train and coach executive teams on how to steward their brands and build customer advocates using social media.