Content Marketing Consulting
Social Business Strategies, LLC., a social media and content marketing consulting company has been recently acquired by The Karcher Group, a North Canton-based digital marketing agency.
Both companies pride themselves on generating measurable return on investment (ROI) that is aligns with the most important goals and objectives of their clients’ businesses.
You can download the PRESS RELEASE and find photos to use on the TKG flickr account. If you’d like commentary for an article, please reach out to Geoff Karcher via email at geoff [at] tkg.com or by phone at 1-888-485-4932, or myself at nriggs [at] tkg.com or by phone at 614-348-2646.
As a social business design consultant and communications futurist, Nate Riggs has worked with clients of all shapes and sizes, including small and medium-sized businesses, advertising and marketing agencies, as well as global Fortune 100 corporations.
Past and present consulting clients of SBS include Bayer Animal Health, The Brainzooming Group, Incept, Scotts Miracle-Gro, Imgur.com, The Ohio Growth Summit, The Pert Group, Audio Messaging Solutions, Ohio University, Rite Rug, Parallel Technologies, Huber & Co., Residential Finance Corp., and multiple smaller and independent businesses.
“In 2009, Incept was looking for a smart, creative and experienced consultant to help us add social media management services to our contact center. At a time when many people were claiming they had social media expertise…Nate proved it. He has led our use of social media as a driver of internal culture, as well as a way to provide outstanding service to our clients’ customers. I appreciate the business and personal relationship I’ve developed with Nate and look forward to our continued opportunities.” — Sam Falletta, President, Incept
Content Marketing Consulting Services
Internal/External Social Media Communications Strategy Development
Clients who have used these services include: Incept, Scotts Miracle-Gro, Bayer Animal Health, The Brainzooming Group, Imgur.com, Rite Rug, and Huber & Co.
- Online presence and social media audits, including competitor analysis
- Facilitated consensus building for organizational social media objectives and baseline presence metrics
- Audience research and online persona development
- Facilitated content ideation and editorial planning
- Listening practice recommendations
- Content marketing and social media team staffing
- Content distribution recommendations
- Technology platform recommendations
Working through a combination of onsite and online facilitated sessions, completed strategic social media plans can be delivered to your organization within 30-60 days from the project start. Social media strategy project fees range from $8,000-$15,000 and are a one-time fee.
Online Community Development Programs
Clients who have used these services include: Incept, Scotts Miracle-Gro, The Ohio Growth Summit
- Community platform design and development
- Community manager identification, functionality training, and interpersonal communication coaching
- Social media policy creation
- Listening post and customer response process implementation
- Social media content object creation, optimization and distribution training
- Weekly metrics and reporting
Online community development programs can be developed in-house or as outsourced conversational marketing agency-supported programs. Online community development programs are retainer-based with monthly retainers ranging from $1,500 — $20,000 per month, three-month minium commitment.
Collaborative Business Blogging and Content Marketing Program Implementation
Clients who have used these services include: Incept, The Ohio Growth Summit, The Pert Group, Ohio University
- Consensus building for reader conversion objectives, subscriber and email list building
- Blog programming including creative design, application development and analytics set up
- Online audience research and persona development
- Facilitated content strategy development and editorial calendar planning
- Collaborative blog team identification and blogger training including post style training and content optimization
Collaborative blogging programs can be up and running inside your organization within 90-120 days from the program start, with initial fees ranging from $10,000 — $25,000. Ongoing team development and content strategy adjustments can be provided as an ongoing retainer agreement.
Content Marketing and Social Business Implementation Support
Clients who have used these services include: The Ohio Growth Summit, Business Marketing Association
Social Business Strategies and it’s partner organizations can provide outsourced implementation of content marketing and social media programs, working closely with your business as a “social media department in a box”. These services include:
- Listening and monitoring of social media conversations relevant to your business objectives
- Website, blog and social page/profile design, programming and maintenance
- Outsourced community managers
- DSLR video object creation and rollout
- Facebook advertising campaign management
- Content distribution and customer engagement
- Public relations and blogger outreach campaigns
- Technology sourcing and implementation
Implementation support programs operate on a monthly retainer basis ranging from $5,000 — $20,000 per month, three-month minium commitment.
Educational Seminars, Associate Training Workshops, Individual Coaching and Professional Speaking Services
Clients who have used these services include: Residential Finance Corp., Parallel Technologies, Audio Messaging Solutions, Ohio University, The Brainzooming Group
Nate Riggs can deliver a variety of educational experiences to your organization through full-day and multi-day engagements. Nate is also a professional speaker on the topics of social business design, social media, technology trends and content marketing. Professional fees for educational experiences range from $4,500 — $12,500.
“Nate is an outward focused individual intent on serving the needs of others. His passion, dedication, hard work, creativity, expertise and desire to succeed on the behalf of his clients make Nate a great partner. If you want to get your arms around what social media can mean to your organization, I highly recommend you reach out and have a conversation with Nate.” — Mark Whitman, President, TeamBuilder Search
