Archive for the ‘Video Content’ Category

The Karcher Group Acquires Social Business Strategies to Expand into Columbus

Today’s post is pretty long. If you happen to be a member of the press and you’d like to get to the facts quickly, you can download the PRESS RELEASE and also find images available to use on the TKG flickr account. If you’d like commentary for an article, please reach out to Geoff Karcher via email at geoff [at] tkg.com or by phone at 1-888-485-4932, or myself at nriggs [at] tkg.com or by phone at 614-348-2646. As always, thanks so much for your attention :) nate You might be wondering about what I’ve been up to for the last month. I’ll admit — following my sudden reemergence in the online social circles has been a bit confusing. Back in September of last year, I announced that I would be leaving the entrepreneurial space and joining up with the good folks at Bob Evans to lead their digital marketing efforts on the restaurant side of the business. Since early on in my career I had always loved working in the restaurant industry, and with the birth of Max a month earlier, the opportunity to join a stable public company seemed like a no brainer. About 30 days in, an old friend by the name of Geoff Karcher called me and asked if we could have dinner in Columbus. Over the years, I’ve learned that you never turn down dinners with old friends … especially friends like Geoff. When we met at Lindy’s in German Village, Geoff introduced me to Todd Whetstone, his director of strategic initiatives at The Karcher Group. Todd’s a literal juggernaut in his own right, chalking a background of experience that includes a laundry list of Fortune 500 companies. We shook hands, were seated and soon began picking through calamari, sipping beers and chatting about our families. The conversation soon turned to the Columbus agency environment and how so many businesses are struggling to simply be [...]

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Case Study: Go Viral on YouTube with Shock & Awe Content

I was turned 0n to this video on YouTube when I sat on a panel at a co-branded Columbus AMA and AdFed event a few weeks ago. Since that time, I’ve been much more aware of wearing my seat belt on every drive. It works because it’s shock and awe content. Watch. Case Study: Go Viral on YouTube with Shock & Awe Content This is incredible video content production work to support the Embrace Life campaign being executed by the Sussex Safer Roads Partnershipover in the UK. It’s an incredible example of the how to harness the power of shock and awe in your content. While that approach isn’t right for every message, it’s indeed appropriate for the point SSRP is working to drive to their audience Here’s some reasons why I love this production and why I think it’s an effective use of shock and awe: If you look closely, you will see this video has been kept to a modest production budget. I think my friend Eric would agree that there’s not much to it. A few camer angles, some basic editing and slow motion and a few easily produced graphics. The music choice is mysterious and fits the style of the video as well as the dramatic use of slow motion. The talent selected for the video was spot on.  What’s fascinating to me is that the entire story is told through physical motion and facial expressions. There are many levels of messages and positions weaved into the storyboard. For instance, the little girl in her wings reminds the viewer of angles.  The opening perspective of the driver look at his family drives home the point that seat belts not only protect you, but also protect your family from loosing you. Whoa. Deep thinking there. It’s a visually pleasing production. All the details are there. The producer [...]

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Wanting to Be Like Mike

We as consumers are willing to buy just about anything our favorite celebrity endorses. We want the experience of being just like them, don’t we? For instance, take the Michael Jordan boom of the 1980′s and early 90′s.  The Chicago Bulls were undisputedly one of the best teams the NBA turned out in the decade. Michael Jordan slammed dunked his way into the gleaning eyes of little boys and girls across the globe, while at the same time giving swift rise to the Nike Air brand. Just as fast as Mike NBA championships, the folks at Nike made billions creating an entire market of Nike Air branded products that used his likeness to captured a premium from consumers. Why such a fee for shoes, hats and other Air Jordan products? Simple. Sporting the Air Jordan logo meant that kids like you and I could be just like Mike. Like Shoes, Like Headphones Today, it’s the brand experience of headphones were after. Dr Dre noise canceling headphones, branded as Monster’s Beat’s by Dr. Dre fly off the shelves at a whopping $299.95 per pair. If you order online, you can even choose one of six custom bright and bold colors (which obviously will make you look even more like the famous hip hop giant). This fad is taking off so quick, that even Ludacris has coined his own branded pair of headphones dubbed Soul. Note to self: If ever branding headphones for a client, it’s a good idea to stick with single word names. The Lesson Here is Important We consumers make all kinds of purchase decisions simply by the way a product or brand makes us feel inside. That’s marketing 101, but an easily forgotten truth. The thing about brand experience is that the strong ones stick with you for quite a long time. The inherent problem marketers face is [...]

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