This Week in Restaurant Technologies #019: Opinions on Restaurant Technology Trends

point of personalized service system

In this week’s show, Nate and Brandon dig into two op-ed pieces from industry consultants who have strong opinions on some of the potential negative impacts of the latest restaurant technology trends such as the sharing economy and mobile applications. 1. The sharing economy (i.e. Uber, etc.) is impacting the restaurant industry- and it may […]

Is the “Random” Old Spice Marketing Technique Just a Fad?

Old Spice Marketing

Four years ago we witnessed the resurrection and rise to dominance of Old Spice – largely due to their incredibly popular ”The Man Your Man Could Smell Like” campaign featuring former NFL player Isaiah Mustafa. The amount of success their marketing campaigns have garnered is remarkable and now they are the envy/benchmark of practically every brand […]

This Week in Restaurant Technologies #018: To Play Games or be Useful?

point of personalized service system

To play games or be useful? In this week’s show, Brandon and I discuss the outcomes of game mechanics vs. being useful. 1. Foursquare’s latest innovations with their app has affected restaurants. Brandon and I discuss if they are trying to play games or be useful. 2. Applebee’s new campaign involves user’s photos and Instagram. Watch […]

These Fortune 100 Brands on YouTube are Failing

Brands on YouTube

  Last week we covered the topic brands on YouTube that were best-in-class examples of great strategies for producing effective content. The week before, we talked about the success of reaction-based YouTubers. For this 3rd post in our mini series, we will analyze some of the largest brands on YouTube that are failing to take full […]

TWIRT: Best of Mobile Ordering

mobile ordering

This Week in Restaurant Technologies is taking a break for a recap of the top mobile ordering episodes. We’ve handpicked these as the best of the best- do you agree with our choices? 1. #015: Depersonalizing the Dining Experience Episode #015 brought us news on having a tablet as your waiter, and the latest from […]