Archive for the ‘Uncategorized’ Category

Jamie Turner on Why Your Brain Buys Stuff it Doesn’t Need #AMAMRC

This week Cheryl, Tim and I are leading a Human Business Team of 20 cool kids at the American Marketing Association 2010 Market Research Conference in Atlanta.  You can go back to that last link if you want to follow the aggregate of all the social media content our team is producing. Mike Brown is here too, running the festivities for the event. It’s early in the event but I thought this was a particularly interesting video clip to share.  Jamie Turner is an Author and Chief Content Officer with his firm, The 60 Second Marketer. His presentation, entitled Why Your Brain Buys Stuff it Doesn’t Need, is fascinating and describes how we humans make purchase decisions based on emotions.  Here’s a snippet: [Jamie Turner on Why Your Brain Buys Stuff it Doesn’t Need #AMAMRC from Nate Riggs on Vimeo.  Shot with a Flip Digital.] If you’d like to read a more in-depth post on Jamie’s presentation, Cheryl’s done a nice write up on the AMAMRC social media hub.  You can also follow #amamrc on Twitter for the session’s play-by-play updates. Still want more?  Here’s a short interview with Jamie following his session: [Interview with Jamie Turner at #AMAMRC 2010 from Nate Riggs on Vimeo.] What’s your take? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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3 Ideas on Building Company Cultures

Joe Pulizzi and the good folks over at the Content Marketing Institute have given me the floor again.  This time, we’re talking about some of the most important things to consider when building a company culture. You’re a regular here, and I value your opinions.  What do you think?  Would you make a trip over to CMI and leave any thoughts you might have in the comments? 3 Strategies for Changing Your Company Culture To Support Content Marketing Cheers! – @nateriggs nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Tips for Getting the Audience to Tweet Your Speaking Content

Yesterday was a panel marathon in Columbus. Sitting on panels for the central Ohio PRSA event, as well as an afternoon blitz at the Columbus Young Professionals Career Development Conference, was a totally worthwhile experience because both events, while very different in nature, were very well organized. In terms of social media adoption, the contrast was interesting.  Only the PRSA event used a Twitter hash tag and audience play-by-play commentary.  I noticed two things that I thought were great ideas for any speaker, or even audience members who likes to tweet during events. The simple question to answer:  How can a presenter help the audience to tweet more of their content during a presentation? Here are two ideas that came from watching the PRSA keynotes yesterday.  If you speak at events or clubs, consider giving these ideas a try in your own talks. Sexy Sound Bytes Your audience is going to pay the most attention to things that take complex information and boil it down to a brief and memorable statement.  Case in point:  At yesterday’s blogger relations event, PR guru Kevin Dugan made the following comment: Social media is more like a 401K plan than a wining lottery ticket. A comparable statement might look something like this: Companies and PR professionals should approach using social media with long-term goals in mind, not just short-term gains. Now, you be the judge.  Which statement scores higher on the sexy meeter?  Which would you be more inclined to retweet? Going back to follow the tweet stream, I’ve been able to find 32 separate mentions or retweets of Kevin’s quote.  What’s the take away here?  Sexier sound bytes get noticed and spread.  When you are speaking to a Twitter-friendly audience, it’s worth the time and effort to be sexy. Kevin said a whole mess of intelligent stuff during his talk.  I had to leave early to [...]

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