How Does Google Separate Authority from Popularity?

Google Authority Algorithm update

In some ways, building a great reputation online can be like politics. You shake a lot of hands, kiss a lot of babies, build a strategy, keep up outside appearances, and give speeches on things you may or may not really know a whole lot about. But, can authority better be parsed from popularity online than […]

What’s Up with WhatsApp Data Security?

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By now, most people have heard about Facebook’s intent to acquire WhatsApp Messenger, an early stage Silicon Valley startup that develops and markets a cross-platform instant messaging service that you can download on your smartphone. In February, Facebook announced intent to purchase the app for $19 billion in cash and equity. The expensive price paid demonstrates Facebook’s desire to become […]

Want to Use Twitter for Business? You’ll Need to Change Your Habits

Twitter Habits: Content Wrangler

Consumer habits are changing, especially around Twitter. A 2012 study from Edison Research & Arbitron found that some 89% of Americans ages 12 and up are at least familiar with Twitter. More data from media analytics company Trendrr suggests that Twitter usage dominates more than 85% of all social media activity surrounding broadcast TV – […]

Blended Family Stories #1: Permission Works Both Ways

Pressure & Danger

Let’s be honest – step parenting and learning how to adapt to blended family life can be one of the toughest challenges that we face as parents and step parents. Rearing children is about teaching kids right from wrong, how to make good choices, and how to behave in a way that aligns with the […]

Facebook Status Updates: How Do I Reach More Facebook Page Fans?

I often get asked this question by folks figuring out how to use Facebook for marketing: How in the world can I make sure my businesses Facebook status updates reach more of our Facebook page fans? It’s a GREAT question, and I can tell you that if you really want to be successful in using […]