Archive for the ‘Uncategorized’ Category

Get an Sneak Peak of My New Blogging Styles Book on Spin Sucks Pro

I still have one more post coming out this week on Google Plus, so stay tuned for that regularly scheduled programming later today. But now, we’re going to pause for a short commercial break.  Cool? Sneak Peaks I mean really — who doesn’t like sneak peaks, right? If you follow me on Twitter or other social spaces, you probably see me talking with Gini Dietrich, Lisa Gerber and some of the other Chicago-based cool kids at Arment Dietrich. Under that blog banner of Spin Sucks, these sharp folks produce some really insightful content across the board and have a ton of fun in the process.  It’s a winning team. As of late, the super-secret project entitled Jack Bauer has moved from from an idea into what is now a live and functional Spin Sucks Pro. While Spin Sucks will continue to be content and conversation epicenter provided for PR professionals at no cost, you can get deeper insights as well as detailed training by subscribing to what’s behind the pay wall. And I Get to Help! I’m honored that Gini and friends have asked me to help deliver one of the first training webinars that will take place next week on Thursday July 14th at 11:00 a.m. CT (9:00 a.m. PT, 10:00 a.m. MT, noon ET).  The cost of the Webinar is a flat rate at 50$. Aside from being the first to get a sneak preview of the book I’m working on with my friends over at Content Marketing Institute, here’s what you will take away from your investment of time and a few dollars: How to write 3 different types of list-style blog posts including: quick lists, detailed lists and hybrid lists. How to determine which type of list is appropriate to use depending on your content, audience and conversion [...]

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How To Use Google Plus Sparks as an Internet Listening Post

Are you tuned into the web today? My guess is that if you are reading here, you’re already familiar with the importance of monitoring your listening posts to stay in the know about your favorite subjects, your name and anything else that’s important to your life or business. And guess what!  Google Plus has built in the ability to set up listening posts right inside your dashboard with a feature called Sparks. About Google Plus Sparks Google Plus Sparks might be one of the coolest and most overlooked features that Google Plus has offered us in the field test.  Essentially, it seems to be an easier-to-use version of Google alerts with the advantage of being built directly into your Google Plus dash board. What makes Google Plus Sparks valuable is that once the content is delivered as a result of your search, you can immediately share it across your circles with one simple click. There’s no need for any coping or pasting or even the use of a browser plugin or applet. While theres a lot of room for sparks to grow with enhancements, for now it can be a pretty effective tool if you know your way around boolean search operators.  For reference, that link back there will take you to a complete list of boolean search operators that you can bookmark and use to narrow down your results. What you search for is directly related to what interests you have, so you searches will be different than mine. A Few Examples of My Searches in Google Plus Sparks But, here’s some examples of what I’m playing with. Feel free to look off these and create your own: “Columbus Ohio” OR “Columbus OH” AND Jobs — this search allows me to keep a pulse on what’s happening in the job market in [...]

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