Archive for the ‘Uncategorized’ Category

Is Disruptive Technology Adoption Accelerating?

As far as disruptive technology adoption goes, it seems like web users have flocked towards Pinterest like  grade school kids flock towards the sound if an ice-cream truck, driving through the neighborhood on a hot summer day. According to some research from popular search analytics tool Compete, Pinterest had amazing performance during the month during January 2012, attracting over 11 million unique visitors to the site on January 20, 2011 alone. All in all, the number of unique visitors to Pinterest grew 54.6% in January over December 2011 levels. It seems as if 2012 continued the insane trajectory for the new visual network. Hmmm.  Ever wonder why such a steep grade? If you recall, we might have said the same thing about Google+ 6-8 months ago too when that network when it raced from zero to over twenty million users looked much like a walk in the park for Google’s social networking playground. Then again, how many of you already had Gmail addresses by the time that social network rolled out? And, how many of you are spending a lot of time there these days? Steep Grades, Sharp Curves Internet connected devices show us another aspect of disruptive technology adoption. I found this chart on mobile technology adoption by Business Insider fascinating as well. Not surprising at all, but fascinating none the less. With each new device, it appears that the adoption cycle get’s just a little shorter, right? It took us a few decades to get our heads around personal computers, yet our love and trust in Smartphones took about two-thirds the time. While tablets are still new, look how at how how steep that the grade is on that curve! We Humans and Disruptive Technology Adoption Facebook is has taken since 2005 to reach it’s mass — a mass that projected to be over 1 billion users by August of this year. [...]

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Get an Sneak Peak of My New Blogging Styles Book on Spin Sucks Pro

I still have one more post coming out this week on Google Plus, so stay tuned for that regularly scheduled programming later today. But now, we’re going to pause for a short commercial break.  Cool? Sneak Peaks I mean really — who doesn’t like sneak peaks, right? If you follow me on Twitter or other social spaces, you probably see me talking with Gini Dietrich, Lisa Gerber and some of the other Chicago-based cool kids at Arment Dietrich. Under that blog banner of Spin Sucks, these sharp folks produce some really insightful content across the board and have a ton of fun in the process.  It’s a winning team. As of late, the super-secret project entitled Jack Bauer has moved from from an idea into what is now a live and functional Spin Sucks Pro. While Spin Sucks will continue to be content and conversation epicenter provided for PR professionals at no cost, you can get deeper insights as well as detailed training by subscribing to what’s behind the pay wall. And I Get to Help! I’m honored that Gini and friends have asked me to help deliver one of the first training webinars that will take place next week on Thursday July 14th at 11:00 a.m. CT (9:00 a.m. PT, 10:00 a.m. MT, noon ET).  The cost of the Webinar is a flat rate at 50$. Aside from being the first to get a sneak preview of the book I’m working on with my friends over at Content Marketing Institute, here’s what you will take away from your investment of time and a few dollars: How to write 3 different types of list-style blog posts including: quick lists, detailed lists and hybrid lists. How to determine which type of list is appropriate to use depending on your content, audience and conversion [...]

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How To Use Google Plus Sparks as an Internet Listening Post

Are you tuned into the web today? My guess is that if you are reading here, you’re already familiar with the importance of monitoring your listening posts to stay in the know about your favorite subjects, your name and anything else that’s important to your life or business. And guess what!  Google Plus has built in the ability to set up listening posts right inside your dashboard with a feature called Sparks. About Google Plus Sparks Google Plus Sparks might be one of the coolest and most overlooked features that Google Plus has offered us in the field test.  Essentially, it seems to be an easier-to-use version of Google alerts with the advantage of being built directly into your Google Plus dash board. What makes Google Plus Sparks valuable is that once the content is delivered as a result of your search, you can immediately share it across your circles with one simple click. There’s no need for any coping or pasting or even the use of a browser plugin or applet. While theres a lot of room for sparks to grow with enhancements, for now it can be a pretty effective tool if you know your way around boolean search operators.  For reference, that link back there will take you to a complete list of boolean search operators that you can bookmark and use to narrow down your results. What you search for is directly related to what interests you have, so you searches will be different than mine. A Few Examples of My Searches in Google Plus Sparks But, here’s some examples of what I’m playing with. Feel free to look off these and create your own: “Columbus Ohio” OR “Columbus OH” AND Jobs — this search allows me to keep a pulse on what’s happening in the job market in [...]

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