Archive for the ‘Technology Review’ Category

Twitter Tips — 17 Ways to Shorten Your Tweets

One of the things that drives me a bit nutty is reading tweets that end in “…” I’m betting you’ve seen this too — the dreaded elipse that occurs by default when a user has completely blown past the constraint of the 140 character limit that has made Twitter is so famous. To me, seeing the elipse represents a very basic, yet fumbled opportunity in knowing the features and functions of a powerful tool for building your own online presence, or the presence of a business your work for. For those of use who love to use Twitter regularly, the 140 character limit forces our hand to adopt habitual brevity in a world where long-winded articles and data overload constantly bounce off our Interwebz-conditioned attention deficit. To some extent, we are all a tad bit ADD nowadays. Take that for what it’s worth. With Twitter now being recognized by about 89% of the US population 12+ (Edison Research Study), you can expect that eventually, more and more people will be using the system to communicate, share and become ever more distractible. Eventually, communication brevity will be a key component to being heard at all. Twitter Tips – 17 Ways to Shorten Your Tweets As Twitter users, we’re called to embrace brevity and the “less is more” mindset as the norm. Keeping your tweets shorter brings the benefits of higher amounts of click throughs on links, increased amounts of re-tweets from your followers and savings of time in creating the updates. While these tips are extremely basic, I feel like the stat from Edison Research above seems to speak to a need for going back and reviewing some of the basics on how to use Twitter from the individual user perspective. Here are 17 Twitter tips I think you will find helpful in learning to keep your tweets short and effective: Eliminate the word “and” in [...]

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5 Social Media Measurement Tools for Building More Effective Marketing Channels

It’s debatable as to whether or not the Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact remains — it’s a true statement. If you read yesterday’s post on putting the cart before the horse in generating ROI from social media, you already are thinking about how your going to build more presence and gain the right audience across your social media networks to make them more effecting marketing channels for your business. That’s good too. I promise you that in time, making the effort will lead to better business results that actually make an impact on your business KPI’s. 5 Social Media Measurement Tools for Building More Effective Marketing Channels When talking about content marketing and social media, there are three different genres of metrics that apply to nearly all of your efforts. Publishing Metrics — how much content are you publishing and how frequently. Are you meeting or exceeding your own goals? Presence Metrics — how is your fan or follower base expanding? Is it growing at an effective pace and among the right audience? Business KPI’s — are your social media channels and activities producing results that will make your CEO give nice warm hugs? In order for social media networks to actually do something for your business and get those warm and fuzzy CEO hugs, you first have to build your social media outposts to be effective marketing channels. Trust me when say that doing that will take a concerted investment of time and effort from you and your team. You will need consistently create to tons of good quality content, and even task and train people in your business to be responsible for monitoring social media channels to respond to your brand’s fans and followers. Bu back to measurement — how [...]

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Mark My Words — 7 Reasons Why Twitter Will Win

We’re so enthralled with the new niche-networks and content sites. While these shinny objects seem to grab our attention and fast adoption, just how long will our infatuation with any new player last? Take Pinterest for example.  TechCrunch reported yesterday that data from comScore seems to show that the hype and attention for the new niche network may be starting to fall off in a steep downward trend. As of January 19th, Google Plus touts over  90 million users. According to this infographic, the large majority of them are students located in major cities like Bangalore, New York and London. However, most reports from Google fail to define what type of activity determines a “user”. Let’s not forget that Gmail is becoming the email platform of choice among college age kids. Do the numbers below make sense now? Old News Just Isn’t That Sexy Since Twitter’s inception in March of 2006 and the intense buzz generated during the 2007 rendition of Austin’s SXSW Interactive festival, Twitter has run in the background of the Interwebz and the social business industry and for the most part, growing steadily under the radar. While it’s still very much debatable as to how many people actively engage on Twitter daily, numbers from January of this year point to nearly 500 million registered accounts on the micro-blogging network. In truth, we don’t like to talk about Twitter these days. In fact, some bloggers have the opinion that Twitter simply isn’t the wonder-network it used to be. You might say that the wave of our fascination and hype around tweeting has all but dried up. Mark My Words — 7 Reasons Why Twitter Will Win Still, when hedging Twitter against all other new and popular platforms, my gut instinct tells me that eventually … Twitter will win. Here are some key reasons to back my audacious claims: 1.  Twitter has built an echo-system of dependency. Twitter’s founders made a very smart move [...]

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