Archive for the ‘Technology Review’ Category

Pinterest: 5 Reasons the Valuation of the Darling Discovery Network is Bogus

By now, you’ve probably see the articles flying around the web that are citing the $100 Million investment into Pinterest by Japan’s top online shopping site Rakuten Inc, which has then valued America’s darling visual discovery platform at between $1 billion and $1.5 billion dollars. Personally, I think those numbers reflect our absolute infatuation with heightened traffic as the result of online buzz.  Is it just me, or is this whole online craze starting to smell like it did back 1999? I take nothing away from Pinterest and the folks who had the vision and the gusto to turn it into an online discovery destination.  It’s the rocket-like trajectory of attention and adoption among America’s female audience (in Europe, it’s the men) that I think has sparked a seismic shift towards endless vertical designs that tap the human behavioral power of our unbelievable propensity to keep scrolling down. But a $1.5 billion dollars?!? That’s tough one to get your head around, isn’t it? If you’re struggling with this like I am, perhaps these 5 considerations will give you something to ponder this week as go about sifting through the hype and blogger reactions to how much America’s darling discovery network is actually worth. 1. Unbelievable traffic doesn’t always lead to unbelievable profits. Holy trajectory Batman! At least by comScore’s measures as seen on TechCrunch in February, Pinterest’s traffic growth was nothing short of a online phenomena during the course of 2011 and early 2012. But now it’s May, and 2012 is nearing the halfway point of closure. Perhaps WSJ summed it up the best in this short clip from today’s article on Pinterest’s valuation: People have flocked to the site. Last month, Pinterest crossed 20 million users, up from only 1 million users in July 2011, according to comScore Inc. SCOR +0.43% ComScore has said Pinterest is one of the fastest-growing stand-alone sites it has tracked. Pinterest still has no clear business model, however. As of earlier [...]

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Pinterest Analytics: Install the Pinerly Browser Extension

It seems that the Pinterest bubble has burst, but all is not lost for marketers looking to tap into the power of visual niche-network’s scrolling-based rabbit hole, in hopes of drive traffic and attention to their brand. Pinerly is one of the first 3rd party Pinterest analytics apps that’s already making progress towards gathering user engagement insights from content on Pinterest boards. The start up has launched a Pinterest analytics dashboard that integrates directly into any user’s account. While the service is only currently available to select users in a private Beta, with a little effort devoted to spreading the word to your friends on Twitter and Facebook, it’s fairly easy to earn access to your own Pinerly account. Momentum seems to be building too. Just this week, the folks at Pinerly released a browser extension that makes the user experience much more friendly by giving users the ability to create campagins on the fly by Pining content that can be measured directly from their browser without disrupting their normal browsing experience. Watch this short video for some of the details: Since I already use the ‘Pin It’  Chrome extension, I simply install the Pinerly browser extension in it’s place (lovingly etitled ‘Pinerly It’) and it’s off to the Pinterest campaign analytics races. If you’re interested in taking a look, you can request a sign up for the Pinerly’s private Beta and give the Pinerly It extension a try on your own. photo by: aussiegall nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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How To Use Buffer to Manage Twitter for Business

A few times each year, I take a long and hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my own content as well as curating your awesome posts and tweets. For the last few weeks, I’ve been sucked into one of my personal reviews, and I want to share with you one of the tools I’ve opted to add to my personal social business tool kit, in part because it’s particularly helpful in using Twitter for business marketing. Why I Use Twitter for Business Marketing Perhaps I’m biased here, but keep in mind that I asked you to mark my words when I made the claim that eventually … Twitter will win. I’m looking forward to seeing Tom Webster present the findings of the Edison Research study at BlogWorld this June, as it seems to point to findings that suggest the same. I’ve always been able to derive a solid base of results from using Twitter for business marketing. It takes a significant investment of time and effort, but in the last few years sharing content and engaging with you nearly everyday has helped me to increase top-of-the-funnel opportunities such as: Discovering new tools, research resources and savvy peers that have helped forward my own business goals. Finding speaking opportunities at conferences like Content Marketing World, BlogWorld, Foodservice Social Media Universe and literally dozens of other national events. Building an audience and subscriber-base for my blog by distributing my posts on Twitter. I still remember how tough it was to build subscribers before Twitter so trust me when I say that all of your gracious mentions, Re-Tweets and [...]

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