Archive for the ‘Technology Review’ Category

An Open Letter to the PRSSA Students of Ohio University

Dear Students, Thanks for giving me the chance to speek with you and geek out a bit at the PRSSA Social Media Summit.  You are an amazing crowd, and each of you posses the talent to drive change in your careers. Never forget this — YOU are the communicators of tomorrow. That’s important. YOU are responsible for discovering how our industry leverages will apply these new tools. You may even someday think up and build new tools of your own. Be patient … but always be hustling. It will be you who will lead us to the plateau of productivity for all platforms that enable disruptive trends to take hold. As future communicators, PR professionals and content creators, always make sure to be good stewards of the power you wield.  Left in the wrong hands, mass communication can also lead to great sorrow. I hope you will use this deck and the links below it to learn more about these trends and and tools, finding new and exciting applications of the technology. Do this for yourself and your personal brand, your eventual clients and in the communities in which you will someday live. Trust me when I tell you that putting the hours and sweat into staying ahead of the curve will serve you well. Good luck. God speed. And, thank you for you attention. @nateriggs 12 Disruptive Technology Trends Changing Communications If you’d like to see more presentations, visit my SlideShare profile. PS — Here’s a Little More Here’s some additional reading that I think you will find interesting. Critique of Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue) – by Brian Solis  Registration Statement on Form S-1 for Facebook HubSpot’s Ultimate Guide to Mastering Pinterest for Marketing Complete Video of Your Interview with the President 2012 Google Hangout The Community Manager Blog  [...]

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Mobile App Utility: The Secret to Winning the Hearts & Habits of Consumers

According to the Pew Research Center’s Internet & American Life Project, the share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011. Couple that with Pew’s data from a May 2011 survey that showed that 35% of adults in the U.S. owned smartphones, and you have a picture of just how important using Mobile applications are becoming to consumers. High usage breeds high competition by app developers, as well as the brands who wish to capture consumer attention in the growing mobile and tablet marketplace. It seems like everyone is pitching and buying apps these days. Utility is The Secret It wasn’t until I started hitting the gym again that I fully appreciated an application like Spotify. It’s powerful in that it’s a utility that’s found a way to work itself into my normal daily routine. Instagram seems to have taken hold of iPhone users much in same way. Suddenly, app users have become polished amateur photographers, using Instagram to share moments of their life in with a bit of artistic flare and the convenience of social connectivity. You might even lump Evernote into the same ‘utility’ category. Positioned as an extension of a users memory, Evernote users easily creates habits and behaviors in the routines of it’s user base. So how have applications like these become engrained in the lives of their users? There’s three key areas to consider that will help you and your company think about your application as a utility, rather than simple mobile brochureware. 1. Focus on increasing the frequency of how often your audience uses your mobile app. Applications like those above have something in common — they stay true to the meaning of the term “application software”  –  an application or an “app”, is simply software designed for helping an end user [...]

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