Mobile App Utility: The Secret to Winning the Hearts & Habits of Consumers

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According to the Pew Research Center’s Internet & American Life Project, the share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011. Couple that with Pew’s data from a May 2011 survey that showed that […]

Case Study: Go Viral on YouTube with Shock & Awe Content

I was turned 0nto this video on YouTube when I sat on a panel at a co-branded Columbus AMA and AdFed event a few weeks ago. Since that time, I’ve been much more aware of wearing my seat belt on every drive. It works because it’s shock and awe content. Watch. Case Study: Go Viral on […]

How To Combine LinkedIn and Hootsuite to Listen for Job Opportunities


In a few months, there will be a ton of young talent hitting the market after receiving their sheepskins from various colleges and universities. The timing is the best it’s been in years, too.  According to data from U.S. Bureau of Labor Statistics (as displayed by our friends at Google), US unemployment rates have dropped from 10.9% in 2009 […]

On Cheapening Your Brand

Price Cutting Brand

The more traditional school of marketing thought is that price cutting cheapens your brand. Maybe so. Yet, at Bob Evans, we’ve instituted a value menu for the first time in company history, driven by the needs of our restaurant guests.  That decision was not come to lightly either, but it’s working. This year, retailers everywhere […]

Facebook Advertising & The Timeline Cover Photo – A Debate to Close Out 2012


I really wasn’t planning to write this particular post, but a few comments between myself, Jason Keith and Heather Whaling has sparked my curiosity on some of the other implications of Facebook’s new(er) Timeline Layout. Yesterday, we looked at what I thought was a pretty neat application of Timeline’s cover image, and how ABC’s hit series, […]