Using Klout: How to Measure Social Media Influence

Improve my Klout Score

This is definitely the post you are looking for… I think reading Mark’s book a few weeks back rekindled my fascination with Klout as an online influence measurement tool. K Scores, Achievements and Reach all have value in terms of benchmarking your influence against the global playing field, but consider the old marketing idea that as marketers, we should  brand […]

Facebook Page Milestones: Case Study on How To Choose, by Karah Finan

Karah Finan (@karahjoy_)

Today’s guest post is from Karah Finan, a junior studying Online Journalism at the E.W. Scripps School of Journalism at Ohio University. She is also helping to develop online and social media content for Ohio University’s Alden Library. Here’s Karah… Is there a perfect formula for success on the new Facebook Timeline for pages? As […]

Pinterest Experiment: How To Drive Relevant Traffic to Your Blog

Pinterest Board - Linking Out from Blog Post

Pinterest is still the pretty and mysterious girl on the block that’s fascinating just about everyone online these days. I’m not ashamed to admit that I have become somewhat addicted to combing through the images you share, repining, liking and adding my own snippets to the mix. If you read here on a regular basis, you […]

We Choose People: A Strategic Approach for Designing a Facebook Page Cover Photo

Karcher Group Facebook Page Conversion Points

We’ve spent some time designing a Facebook page cover photo to adorn our page timeline at The Karcher Group. I’ll share a little bit about why we made the choices we did down below the image. Creative Approach to Our Facebook Page Cover Photo Design In general, Facebook is about people. We believe that wholeheartedly. From […]

3 Tactics to Employ As An Alternative to Like Gating on Facebook

Facebook App Navigation

Welcome back to my series on the recent update of the Facebook Timeline for business pages! If you haven’t already, make sure to read parts 1 & 2: How to design and implement your Facebook Page Cover Photo Rethinking Community Management in Light of New Features. I’ve also started a board on Pinterest to collect examples of Facebook Page […]