Is Your Content Marketing Team Going Google?

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I’ve been preaching it since early July of last year. The nay sayers who still believe that Google+ was created to go head to head with Facebook have missed the reality of Google’s plan for market domination. If you haven’t already noticed, Google is making a HUGE play for ownership of the web-based collaboration market. Companies […]

Columbus Library is Hosting Chats on Facebook to Increase Circulation

@jltheado

I think you’ll enjoy this guest post from my friend Julie Theado. It’s an interesting social media case study on how Columbus Libraries use chats on Facebook to increase circulation. Enjoy, and have a happy Labor Day weekend! You’ve heard of hosting Twitter chats before, right? But what about hosting chats on Facebook as a way to engage customers? […]

Smartphone Adoption and the iPhone VS Android App Conundrum

Smart Phone Adoption

A conundrum  has been on my mind for weeks now related to smartphone adoption, and I want to get your take. An excellent trends presentation delivered by Mary Meeker at the recent D10 conference caught my eye this morning as I cruised through my daily learning and content sharing routine. Now a partner at Silicon Valley venture capital firm Kleiner Perkins […]

Gini Dietrich on Breaking Down Silos

This year’s Ohio Growth Summit was a huge success!  Seriously, I’ve been involved for four years now and it was one of the best conferences I’ve seen in Ohio. One of the highlights for me personally was finally having the chance to meet my friend Gini Dietrich for the first time in person. We’ve talked for years […]

How To Use Buffer to Manage Twitter for Business

Twitter for Business -- How To Use Buffer

A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my […]