Gini Dietrich on Breaking Down Silos

This year’s Ohio Growth Summit was a huge success!  Seriously, I’ve been involved for four years now and it was one of the best conferences I’ve seen in Ohio. One of the highlights for me personally was finally having the chance to meet my friend Gini Dietrich for the first time in person. We’ve talked for years […]

How To Use Buffer to Manage Twitter for Business

Twitter for Business -- How To Use Buffer

A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my […]

Using Klout: How to Measure Social Media Influence

Improve my Klout Score

This is definitely the post you are looking for… I think reading Mark’s book a few weeks back rekindled my fascination with Klout as an online influence measurement tool. K Scores, Achievements and Reach all have value in terms of benchmarking your influence against the global playing field, but consider the old marketing idea that as marketers, we should  brand […]

Facebook Page Milestones: Case Study on How To Choose, by Karah Finan

Karah Finan (@karahjoy_)

Today’s guest post is from Karah Finan, a junior studying Online Journalism at the E.W. Scripps School of Journalism at Ohio University. She is also helping to develop online and social media content for Ohio University’s Alden Library. Here’s Karah… Is there a perfect formula for success on the new Facebook Timeline for pages? As […]

Pinterest Experiment: How To Drive Relevant Traffic to Your Blog

Pinterest Board - Linking Out from Blog Post

Pinterest is still the pretty and mysterious girl on the block that’s fascinating just about everyone online these days. I’m not ashamed to admit that I have become somewhat addicted to combing through the images you share, repining, liking and adding my own snippets to the mix. If you read here on a regular basis, you […]