Who is the Ideal Content Marketing Manager?

ideal content marketing manager

According to the Content Marketing Institude, 93% of all business-to-business marketing firms utilize content marketing, with 58% planning to increase spending in this area in 2014. But content marketing strategies are only as good as the team and managers that make them come to life. And because content marketing is a young field, there is […]

How to Write the Perfect Apology Tweet

twitter

In this day and age, most business owners know the basics for how to apologize on Twitter, but now it’s time to learn how to write the perfect apology in 140 characters. When you’re apologizing on Twitter, you want to genuinely speak to the original complainant, but you also want other followers to see that […]

Facebook Status Updates: How Do I Reach More Facebook Page Fans?

I often get asked this question by folks figuring out how to use Facebook for marketing: How in the world can I make sure my businesses Facebook status updates reach more of our Facebook page fans? It’s a GREAT question, and I can tell you that if you really want to be successful in using […]

Is Your Content Marketing Team Going Google?

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I’ve been preaching it since early July of last year. The nay sayers who still believe that Google+ was created to go head to head with Facebook have missed the reality of Google’s plan for market domination. If you haven’t already noticed, Google is making a HUGE play for ownership of the web-based collaboration market. Companies […]

Columbus Library is Hosting Chats on Facebook to Increase Circulation

@jltheado

I think you’ll enjoy this guest post from my friend Julie Theado. It’s an interesting social media case study on how Columbus Libraries use chats on Facebook to increase circulation. Enjoy, and have a happy Labor Day weekend! You’ve heard of hosting Twitter chats before, right? But what about hosting chats on Facebook as a way to engage customers? […]