Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

How Effective is Your LinkedIn Content Marketing?

Content Marketing LinkedIn

We all know that content is king. The mission for brands is now to create the most effective content marketing strategy they can. The market has responded to this need and there are a variety of new resources and tools pouring in to help. LinkedIn is one of the latest players to enter the arena, […]

Why Google Needed to Buy Songza

Image: Songza

Google is years behind other companies out there. While their algorithms and wearables seem like they come from the future, Google falls flat in one area: music streaming. Music streaming isn’t best completed by algorithms and computers, like the rest of Google’s products. Instead, DJs and music experts can hand craft a playlist for you with […]

Mastering Social Media for Customer Service: A Workshop

social media for customer service

Back in the earlier days of the Social Restaurant Podcast, Conversocial’s Joshua Marsh came on the show to talk about social media for customer service. Conversocial is a technology platform that helps brands manage customer service conversations on Twitter and Facebook. During Social Restaurant Podcast #019 we learned: How to use the web as an […]

Privy Helps Restaurants Drive Online to Offline Sales

online to offline sales

In TWIRT episode #010, we highlighted tech marketing startup Privy by interviewing its co-founder and COO Jake Cohen. This week, we take an in-depth look into how Privy is helping clients get more bang for their buck in online-to-offline sales. As consumers continue to embrace digital in all aspects of daily life, marketers are trying to […]