Content Marketing, Social Media, Strategy, Uncategorized By: September 14, 2012 Comments: 0 | Add Yours

Facebook Status Updates: How Do I Reach More Facebook Page Fans?

I often get asked this question by folks figuring out how to use Facebook for marketing: How in the world can I make sure my businesses Facebook status updates reach more of our Facebook page fans? It’s a GREAT question, and I can tell you that if you really want to be successful in using …

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September 4, 2012

Is Your Content Marketing Team Going Google?

Screen Shot 2012-08-30 at 3.14.09 PM

I’ve been preaching it since early July of last year. The nay sayers who still believe that Google+ was created to go head to head with Facebook have missed the reality of Google’s plan for market domination. If you haven’t already noticed, Google is making a HUGE play for ownership of the web-based collaboration market. Companies …

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August 31, 2012

Columbus Library is Hosting Chats on Facebook to Increase Circulation

@jltheado

I think you’ll enjoy this guest post from my friend Julie Theado. It’s an interesting social media case study on how Columbus Libraries use chats on Facebook to increase circulation. Enjoy, and have a happy Labor Day weekend! You’ve heard of hosting Twitter chats before, right? But what about hosting chats on Facebook as a way to engage customers? …

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May 31, 2012

Smartphone Adoption and the iPhone VS Android App Conundrum

Smart Phone Adoption

A conundrum  has been on my mind for weeks now related to smartphone adoption, and I want to get your take. An excellent trends presentation delivered by Mary Meeker at the recent D10 conference caught my eye this morning as I cruised through my daily learning and content sharing routine. Now a partner at Silicon Valley venture capital firm Kleiner Perkins …

Filed Under: Disruptive Innovation, Strategy, Uncategorized Tagged With: 6 Comments
May 29, 2012

Gini Dietrich on Breaking Down Silos

This year’s Ohio Growth Summit was a huge success!  Seriously, I’ve been involved for four years now and it was one of the best conferences I’ve seen in Ohio. One of the highlights for me personally was finally having the chance to meet my friend Gini Dietrich for the first time in person. We’ve talked for years …

Filed Under: Strategy, Uncategorized 4 Comments
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