Is the “Random” Old Spice Marketing Technique Just a Fad?

Old Spice Marketing

Four years ago we witnessed the resurrection and rise to dominance of Old Spice – largely due to their incredibly popular ”The Man Your Man Could Smell Like” campaign featuring former NFL player Isaiah Mustafa. The amount of success their marketing campaigns have garnered is remarkable and now they are the envy/benchmark of practically every brand […]

These Fortune 100 Brands on YouTube are Failing

Brands on YouTube

  Last week we covered the topic brands on YouTube that were best-in-class examples of great strategies for producing effective content. The week before, we talked about the success of reaction-based YouTubers. For this 3rd post in our mini series, we will analyze some of the largest brands on YouTube that are failing to take full […]

Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

How Effective is Your LinkedIn Content Marketing?

Content Marketing LinkedIn

We all know that content is king. The mission for brands is now to create the most effective content marketing strategy they can. The market has responded to this need and there are a variety of new resources and tools pouring in to help. LinkedIn is one of the latest players to enter the arena, […]

Why Google Needed to Buy Songza

Image: Songza

Google is years behind other companies out there. While their algorithms and wearables seem like they come from the future, Google falls flat in one area: music streaming. Music streaming isn’t best completed by algorithms and computers, like the rest of Google’s products. Instead, DJs and music experts can hand craft a playlist for you with […]