Why Google Needed to Buy Songza

Image: Songza

Google is years behind other companies out there. While their algorithms and wearables seem like they come from the future, Google falls flat in one area: music streaming. Music streaming isn’t best completed by algorithms and computers, like the rest of Google’s products. Instead, DJs and music experts can hand craft a playlist for you with […]

Mastering Social Media for Customer Service: A Workshop

social media for customer service

Back in the earlier days of the Social Restaurant Podcast, Conversocial’s Joshua Marsh came on the show to talk about social media for customer service. Conversocial is a technology platform that helps brands manage customer service conversations on Twitter and Facebook. During Social Restaurant Podcast #019 we learned: How to use the web as an […]

Privy Helps Restaurants Drive Online to Offline Sales

online to offline sales

In TWIRT episode #010, we highlighted tech marketing startup Privy by interviewing its co-founder and COO Jake Cohen. This week, we take an in-depth look into how Privy is helping clients get more bang for their buck in online-to-offline sales. As consumers continue to embrace digital in all aspects of daily life, marketers are trying to […]

Who is the Ideal Content Marketing Manager?

ideal content marketing manager

According to the Content Marketing Institude, 93% of all business-to-business marketing firms utilize content marketing, with 58% planning to increase spending in this area in 2014. But content marketing strategies are only as good as the team and managers that make them come to life. And because content marketing is a young field, there is […]

How to Write the Perfect Apology Tweet

twitter

In this day and age, most business owners know the basics for how to apologize on Twitter, but now it’s time to learn how to write the perfect apology in 140 characters. When you’re apologizing on Twitter, you want to genuinely speak to the original complainant, but you also want other followers to see that […]