How Does Google Separate Authority from Popularity?

Google Authority Algorithm update

In some ways, building a great reputation online can be like politics. You shake a lot of hands, kiss a lot of babies, build a strategy, keep up outside appearances, and give speeches on things you may or may not really know a whole lot about. But, can authority better be parsed from popularity online than […]

What to do about our short attention span on social media?

short attention span social media

What has a longer attention span? Don’t let their expressions fool you. The fact is, goldfish have longer attention spans than us homo sapiens. Is this necessarily a bad thing? What can you do to quickly capture the attention of a user on social media? We’ll take a look at these in today’s post, so, […]

Why Should I Have a LinkedIn Company Page?

company page logo

In two weeks, LinkedIn will be removing Products & Services Pages from company profiles. Until now, some brands have used LinkedIn Company Pages to showcase their products and services, as well as recommendations and reviews from customers who were willing to sing the praises of their experience with what the company offered. These recommendations have […]

Will New Options Increase Twitter’s Photo Shareability?

According to Alex Roetter, Twitter’s VP of Engineering, “It’s rare for a day to go by when we’re not releasing at least one experiment.” Well, he’s not lying. In a flurry of activity the past two weeks, Twitter has tinkered with its software once again. This time, unveiling new photo features. New Photo Options On […]

Check Out Twitter’s New Features: #FirstTweet, Fave People, and View Counts

twitter fave people

When you’re active on social media, you can quickly become obsessed with numbers. “How many followers do I have?” “How many retweets did that tweet get?” “C’mon, people, FAV THAT!!” Now, two new Twitter initiatives–and one other that’s just fun to explore–may fuel your obsession with numbers. #FirstTweet Twitter is now an eight-year-old, and it […]