Why Do We Act Differently Online?

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Have you ever re-read a tweet or post from you or a friend and thought, “Well, that doesn’t sound like me/them at all…”? In The Need for Professionalism on Social Media, we read that many people do and say things online that they wouldn’t say in public. What causes this dichotomy, and why do we act […]

The Need for Professionalism on Social Media

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  Social media has changed many interactions between professionals and the public, and its rise has brought several new hazards for professionalism. Nothing is really private anymore. Whether we like it or not, there are expectations in place for how we represent our personal lives in the public forum of social media. In many cases, we simply fail […]

How to Write the Perfect Apology Tweet

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In this day and age, most business owners know the basics for how to apologize on Twitter, but now it’s time to learn how to write the perfect apology in 140 characters. When you’re apologizing on Twitter, you want to genuinely speak to the original complainant, but you also want other followers to see that […]

Who Are Snapchat Users?

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On Monday, we investigated the business challenges for brands using Snapchat. Today we look more closely at the app’s user base. Snapchat users send 400 million photos and videos each day. A study conducted earlier this year by marketing company Sumpto investigated the app’s user base. It found that 77% of college students use Snapchat at least once per […]