The Need for Professionalism on Social Media

  Social media has changed many interactions between professionals and the public, and its rise has brought several new hazards for professionalism. Nothing is really private anymore. Whether we like it or not, there are expectations in place for how we represent our personal lives in the public forum of social media. In many cases, we simply fail […]

How to Write the Perfect Apology Tweet


In this day and age, most business owners know the basics for how to apologize on Twitter, but now it’s time to learn how to write the perfect apology in 140 characters. When you’re apologizing on Twitter, you want to genuinely speak to the original complainant, but you also want other followers to see that […]

Who Are Snapchat Users?

snapchat users

On Monday, we investigated the business challenges for brands using Snapchat. Today we look more closely at the app’s user base. Snapchat users send 400 million photos and videos each day. A study conducted earlier this year by marketing company Sumpto investigated the app’s user base. It found that 77% of college students use Snapchat at least once per […]

The Challenges Facing Brands on Snapchat

Snapchat Moon

In an age where the attention span of a goldfish outlasts that of a human, marketers are tasked with creating concise captivating content. These pieces of content are then distributed through a vast network of channels, most prominently through social media. One of the avenues in which this can be done is Snapchat. Let’s take […]

What Are the Seven Social Media Building Blocks?

How do you use social media? To read stories, articles, gossip, comics? To share them? To tweet your own activities or opinions? Each of these ways, plus others, are the social media phenomenon. We are now content curators, and social media is a building block in our daily activities. But what is the framework of […]