Archive for the ‘Social Media’ Category

Facebook Timeline: How To Design Your Facebook Cover Photo

  Hi folks, Facebook Timeline for Pages is here and will be rolling out in March. This is the very first in a series of posts to help you get up to speed on how your business can use the new Facebook Timeline Update for Pages to your advantage. If you’d like to read the entire series, you can always click on the tag “Facebook Timeline for Pages”. Hope this helps. @nateriggs How To Design a Facebook Cover Photo for your Fan Page I can see that you’re as excited as I am … okay, maybe you’re not quite as excited as I am, but you will be soon. Facebook’s Timeline for profiles was released back in mid 2011, and while initial sentiment was mixed as to whether or not people would become used to the new format, many industries and power users have since become fans of the new design layout and how updates are now displayed. Today, community managers and page admins along with marketers, PR professionals and business owners everywhere are watching this update unfold in the volumes of content that is being published as we speak. And … we are all asking the same question about the implications of the Facebook Page Timeline release. How can I make this new Timeline update work for my business? With the Facebook page timeline release, we may begin to notice some modifications to algorithms like Facebook EdgeRank (the scoring system that determines what content you see in your feed) as well as GraphRank (a similar scoring system that determines how application content are spread throughout Facebook). While it’s still very early on to predict how this release will effect businesses who’ve invested dollars and time into growing and activating a fan base, the good news that most of the core principals of using Facebook Pages to build and manage [...]

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The Role of the Agency in Social Business

  I’m pleased to give the floor to Marjorie Clayman today. Marjorie is the Director of Client Development at Clayman Advertising, Inc., her family’s full-service marketing firm. She is the third generation of her family to work there. You can find her blogging about social media, marketing and other musings at www.margieclayman.com. Lately, there has been a lot of talk about “Social Business.” IBM offers an extremely comprehensive definition of what a social business truly is. They note: A social business isn’t just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally. Marketers would call this an integrated approach – a truly integrated approach. Others might refer to it as silo-busting. Whatever you call it, there is no doubt that the concept is spreading through the business world and the world of social media with the speed that has come to be characteristic of the 21st century. What I fear is that agencies are not keeping their ears to the ground when these conversations are occurring, and that could signify a horribly unnecessary missed opportunity. Truthfully, agencies could find themselves invaluable players in the new social business model. How? Let’s look at the three traits IBM ties to the social business model and discuss how agencies could work within these boundaries. Engaged The IBM definition suggests that the social business deeply connects people, including customers, employees, and partners. It would not be a leap to say that the social business could be categorized as customer-centric. How the agency can help: An agency can offer a company tremendous insight into how to connect people across the business spectrum because that is the lifeblood of any good agency. An agency [...]

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3 Cool Kids You Should Follow This Friday #11

In preparation for Friday — you know … the weekday where everyone spends a little less time doing actual work and more time clicking around on the Interwebz — I’ve moved my cool kids series to be published every Thursday. If you’re working to expand your network with good hearted, savvy, internet-friendly people, make sure to stop back every Thursday and I’ll feature three new people who are worth your time to follow and connect with.   If you have someone you’d like to featured in these posts, simply click the big orange submit button you see below and fill out a quick form. If you’re submission is picked, I’ll feature you as well!  – @nateriggs 3 Cool Kids You Should Follow This Friday #11 Josh Best Twitter: @jab_tkg LinkedIn: Josh Best Stalkers Debrief: Josh works with us at The Karcher Group. He joined the sales team back in the Summer of 2005, fresh out of college and has made the agency his home ever since. That was about the same time I met him when I hired the firm to fix a flash-based website for a company I was with at the time. He’s a rounded web marketing professional, understanding everything from SEO to data services and how to apply the internet as a means to solving business problems. Josh is also a fellow blended family dad, which I like a lot. LinkedIn seems to be is network of choice so start by reaching out there first. Amber Mullen Twitter: @ambermullen Blog: The SEO Blog Other: LinkedIn Stalkers Debrief: Amber graduated from Walsh University with a degree in Marketing in 2009. She holds the honor of Outstanding Marketing Student for her entire graduating class that year. She also graduated Magna Cum Laude from and is currently working towards her MBA in Integrated Marketing Communications. At [...]

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