Bored with social media. Are we?

You bored with social media?

In a time when we check Facebook when we’re bored, I recall a line from Harvey Danger’s smash hit, “Flagpole Sitta:” if you’re bored than you’re boring. I’m not talking about you, Reider reader (punny). I’m talking about the social networks. So have we really become bored with social media? The Landscape The article, Triumph of the […]

These Fortune 100 Brands on YouTube are Failing

Brands on YouTube

  Last week we covered the topic brands on YouTube that were best-in-class examples of great strategies for producing effective content. The week before, we talked about the success of reaction-based YouTubers. For this 3rd post in our mini series, we will analyze some of the largest brands on YouTube that are failing to take full […]

What Can The Yo App Do Besides Say ‘Yo?’

yo app

Ever think that a one-word messaging app could become successful? The Yo App has nailed it. The Yo App launched in April of this year to a lot of ridicule, even being called the dumbest idea ever by multiple media outlets. Now, Yo is showing it’s true potential. The premise is simple – open the […]

What Is The Social Sharing of Emotions?

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Think why and what you share… Why do you think cat videos are so widely shared? The key lies in emotion, which is one of Jonah Berger’s STEPPS. In a recent study, researchers examined “whether sentiment occurring in social media content is associated with a user’s information sharing behavior.” Let’s take a look at what […]

Learn from these Brands on YouTube

youtube-logo

Last week we introduced the topic of creating effective content on YouTube and took a look at The Fine Brothers, one of the best content producers on the site today. This post will continue this mini series but will shift focus on some of the brands on YouTube who have mastered the formula and are […]