What Can The Yo App Do Besides Say ‘Yo?’

yo app

Ever think that a one-word messaging app could become successful? The Yo App has nailed it. The Yo App launched in April of this year to a lot of ridicule, even being called the dumbest idea ever by multiple media outlets. Now, Yo is showing it’s true potential. The premise is simple – open the […]

What Is The Social Sharing of Emotions?

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Think why and what you share… Why do you think cat videos are so widely shared? The key lies in emotion, which is one of Jonah Berger’s STEPPS. In a recent study, researchers examined “whether sentiment occurring in social media content is associated with a user’s information sharing behavior.” Let’s take a look at what […]

Learn from these Brands on YouTube

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Last week we introduced the topic of creating effective content on YouTube and took a look at The Fine Brothers, one of the best content producers on the site today. This post will continue this mini series but will shift focus on some of the brands on YouTube who have mastered the formula and are […]

The Future of Location Based Apps

future of location based apps

While we’ve all heard of Foursquare and checking in on Facebook, the future of location based apps reaches much further. Geofencing, in-store mapping and location-based ads have all seen their time to shine recently, and have a bright future ahead of them. Location Based Apps Now The idea of a SoMoLo customer base has been […]

Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]