What Are the Seven Social Media Building Blocks?

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How do you use social media? To read stories, articles, gossip, comics? To share them? To tweet your own activities or opinions? Each of these ways, plus others, are the social media phenomenon. We are now content curators, and social media is a building block in our daily activities. But what is the framework of […]

What’s Up With the New Twitter Profile Design?

twitter redesign

Twitter is chugging through updates like the Energizer bunny! If you’re one of the lucky ones whose Twitter profile has been rolled over by the new redesign, you may have found a few familiar features. Like a sports organization developing new initiatives to draw the attention of casual fans, it appears that Twitter’s new design […]

What are the Pros and Cons of Using Kickstarter?

pros and cons of using kickstarted

In a previous post, we examined crowdsourcing as a tool for high-quality content development. This week we explore the technique as a way to fund ideas and projects. Kickstarter is a crowdfunding website for creative projects that is based in Greenpoint, Brooklyn. Since its founding in 2009, almost 6 million people have donated over $1 billion to […]

How Does Google Separate Authority from Popularity?

Google Authority Algorithm update

In some ways, building a great reputation online can be like politics. You shake a lot of hands, kiss a lot of babies, build a strategy, keep up outside appearances, and give speeches on things you may or may not really know a whole lot about. But, can authority better be parsed from popularity online than […]

What to do about our short attention span on social media?

short attention span social media

What has a longer attention span? Don’t let their expressions fool you. The fact is, goldfish have longer attention spans than us homo sapiens. Is this necessarily a bad thing? What can you do to quickly capture the attention of a user on social media? We’ll take a look at these in today’s post, so, […]