Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

Facebook’s Celebrity App

facebook's celebrity app

The latest in the string of weird applications hitting the App Store from social media giant Facebook (i.e. Slingshot and Poke), is Facebook’s celebrity app Mentions, which is creating lots of buzz in the tech world. What is Facebook’s Celebrity App? Since August 2003, Mentions has been tested, although most thought it was just another attempt to […]

How Does Social Media Affect the Lonely?

Do Social Networking Sites Help or Hurt the Lonely? | NRM

What do you do when you’re bored? Watch TV? Eat? Pace to and fro? Twiddle your thumbs? All of the above? Think about it. When we’re bored, we go on social networking sites. Boredom and loneliness are not the same; however, the actions taken when these feelings manifest themselves are. What draws the lonely to […]

The Role of Government on Social Media

government on social media

By now, nearly everyone has seen this tweet from @CIA on their timeline. But what does this mean for the role of government on social media, and how are government bodies utilizing social media? 1. Safety The Twitter Earthquake Dispatch allows people to be aware of an earthquake before it hits your area. One instance of […]

Facebook’s Emotional Contagion? About That

Facebook's Emotional Contagion

“Facebook Manipulated 689,003 Users’ Emotions For Science”, read the headline on Forbes. In a world where anything on the Internet can be manipulated, it’s no surprise that the practice has seeped into the terms and conditions of social networking sites. So, how did Facebook manipulate our information? What were they trying to do? Our Emotional […]