Archive for the ‘Social Media Insights’ Category

5 Social Media Measurement Tools for Building More Effective Marketing Channels

It’s debatable as to whether or not the Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact remains — it’s a true statement. If you read yesterday’s post on putting the cart before the horse in generating ROI from social media, you already are thinking about how your going to build more presence and gain the right audience across your social media networks to make them more effecting marketing channels for your business. That’s good too. I promise you that in time, making the effort will lead to better business results that actually make an impact on your business KPI’s. 5 Social Media Measurement Tools for Building More Effective Marketing Channels When talking about content marketing and social media, there are three different genres of metrics that apply to nearly all of your efforts. Publishing Metrics — how much content are you publishing and how frequently. Are you meeting or exceeding your own goals? Presence Metrics — how is your fan or follower base expanding? Is it growing at an effective pace and among the right audience? Business KPI’s — are your social media channels and activities producing results that will make your CEO give nice warm hugs? In order for social media networks to actually do something for your business and get those warm and fuzzy CEO hugs, you first have to build your social media outposts to be effective marketing channels. Trust me when say that doing that will take a concerted investment of time and effort from you and your team. You will need consistently create to tons of good quality content, and even task and train people in your business to be responsible for monitoring social media channels to respond to your brand’s fans and followers. Bu back to measurement — how [...]

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Saturday Morning Cartoons — Sex for Your Brain from the Week of April 16th — April 22nd

  For most of us, Saturday mornings often involve cracking open the laptop or tablet and catching up on the reading we missed during the week due to email inboxes, meetings and other business hustle. Saturday Morning Cartoons is a new weekly series I’ll be testing on nateriggs.com. If you like it or have other ideas, make sure to let me know in the comments. Happy reading and have a good weekend! @nateriggs   Marketing Will You Dance With Me? Love, Customer Service This post by Chad Schaeffer is off the hook, not only in terms of tackling a real issue that exists between many corporate marketing and customer service departments, but also making you laugh hysterically while you’re reading. Make sure to watch the video at the end and take Chad’s advice — wait for it. The Infinite Dial 2012: Navigating Digital Platforms Early in the week, the sharp folks at Edison Research posted a study they’ve conducted showing some interesting correlations between rapidly growing use of online radio and the rise in smartphone adoption among certain audiences. It’s a fascinating read. And, for extra brain food, make sure to follow Tom Webster (Edison’s VP of Strategy) on Twitter. He always shares interesting stuff. Trend: Social Media Agencies Turn to Advertising Jeremiah Owyang somehow incited an a massive online debate with this post. The conversation has literally lasted all week, running rampant in comments on the post, tweets and retweets, and even being discussed on Jay Baer and Eric Bogg’s Social Pro’s Podcast. Make sure to cruze through the comments as a ton of value was added from major industry players chiming in to share their opinions. Be curious, not furious I loved reading this post by written by Dachis Group‘s Chief Strategy Officer, Peter Kim. Peter cites Jason Falls in his stark comparison of the differences between “trolls and turds”. Peter goes on [...]

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How I’m Using Klout to Measure, Optimize and Increase My Online Influence

This is definitely the post you are looking for… I think reading Mark’s book a few weeks back rekindled my fascination with Klout as an online influence measurement tool. K Scores, achievements and Reach all have value in terms of benchmarking your influence against the global playing field, but consider the old marketing idea that as marketers, we should  brand from the inside out. That approach has always made a ton of sense to me. To be effective, we must first clearly “know thyself” before we can ever expect external audiences to do the same. Enter Klout. I’m starting to see even more value in how social media users can conduct self-assessment using the insights that Klout provides to optimize online influence to align with professional goals and objectives. Here’s how I’m using Klout to measure, optimize and increase my online influence. To show you examples of what I’m doing, I’ll start by comparing myself to my friend and industry mover and shaker — Gini Dietrich. While she leans more towards the PR side of agency work and I to the digital practice, from a career standpoint, we have lots common. She also carries a heavy amount of online influence. We actively use blogging as a tactic to reach our professional objectives. We speak professionally, sometimes at some of the same events. We actively engage on social networks day in, and day out. We advise clients on how to adopt and use social media as a business tool. We have books in process and Gini’s will hit the shelf next month. I have a ton of respect for Gini as a social business professional. She’s everywhere these days. Your online influence must align with your goals and objectives to be valuable. According to Klout, Gini is more influential than I am online, logging a K-Score of 68 against my 61. When [...]

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