A Simple Tactic to Increase Email Subscribers to Your Blog


Ready? And the tactic is… ask.  Profound, isn’t it? Here’s what I mean: For reference, here’s a link to DJ’s Online Marketer Blog (apparently, he’s no longer a fan of Brian Solis).  DJ used to write more frequently and the blog, at one point, had a cleaner design.  Hmmm.  What’s up, DJ? All joking aside, I […]

How To Benchmark Your Twitter Presence Using Two Tools


It’s been a while since I’ve done a “How To” user-oriented post.  Shame on me. At Incept (client), we’ve been working to train the iCME’s (client link, too) to use Twitter to connect with customers, donors and various member-based organizations.  Part of the training is also teaching each individual team member how to grow their […]

Niche Communities & Curating the Conversation


I’ve been thinking about these two things a lot recently: Niche Communities – Humans now live online.  Lots of them.  But most humans are only interested in the content that speaks to their personal and professional interests.  We know that humans, whether they’re our customers or even fellow industry professionals, tend to engage more with […]

Getting Out to Where You Are


It’s about time for an update on where I’ll be speaking over the next few months, in case you’ll be there too. I talk to a lot of you on Twitter, LinkedIn and in the comments here, and I’m glad to have those opportunities.  But I want to meet you in-person, face-to-face.  In-person is where […]

What We Do at Social Business Strategies


I think I’ve confused you.  May I have a few moments to clear things up? You know that Cheryl and I do something related to helping medium-sized and big companies learn how to use social media for business.  That can be a broad range of things, though, can’t it? Conversations with Molly Brochers (one of FahlgrenMortine’s rising […]