Jess Ostroff on Being a Virtual Assistant

About two months ago, I finally made the decision to hire a virtual assistant to help manage the workload at Social Business Strategies.  This includes all kinds of client stuff, more and more travel, professional speaking events and loads more on a daily basis. One of the most important things I’ve learned about being a solo entrepreneur is […]

Benchmarking Social Media Adoption in Your Company

SurveyGizmo Screenshot

I’ve been thinking about this recently. For your company – big or small – to be successful in social media marketing, you need humans on the inside who are users of social media.  Kind of a no-brainer, wouldn’t you agree? Five critical questions then come to mind in terms of building out your social media […]

Skype Session: Sam Falletta on Building Social Media Into Your Company Culture

I talk about Incept (client) quite a bit here, and there are a few reasons for that. We’ve been working together for nearly a year now and have had time to implement the strategies we’ve developed. The human business team is up and running and doing quite well. These guys can execute just about anything […]

Questions On Our Maps

Strategy Map

Marketers often call me and want to learn about how things like Facebook and blogs can help their organization. I usually respond to their question with another question:  ”What are you trying to achieve?” Sometimes, I think that response frustrates the folks on the other end.  That’s completely understandable.  Focusing on shiny technology and buzzwords […]

On Facebook Deals and the Death of Circular Ads

facebook deal social business strategies

It’s coming. I think, over time, circular advertisements as we know them today, will die. Why?  Printing costs money.  Paper costs money.  Hiring your favorite advertising agency costs money.  Lots of money. But all of these folks are offering you great deals and special promotions right now.  They’re doing it right now for no money invested […]