How To Help Your CEO Rewire Their Brain for Social Media Engagement

use social media

My first version of this post first appeared on the ElementThree blog. Based in Indianapolis, ElementThree was named as Hubspot’s 2012 agency of the year. Perhaps you’ve heard of Dan Kim? With over 150 locations across the country and a rapidly growing domestic and international franchise network, his Frozen Yogurt chain, Red Mango, recently made the […]

3 Tips for Managing Customer Expectations on Social Media (And Why Chase Bank Wins)

Chase Twitter Bio

It’s 2013 and Twitter is a far cry from being the kid on the block, as far as social media goes. There’s an audience there too, made up of millions of smartphone-wielding and internet savvy customers — all of whom want just a little piece of your brand’s attention on them. And yet, most corporate branded social […]

4 Compelling Reasons for Approaching Twitter as a Social Executive

Social Executive

I first published a version of this post over at the Zemanta blog. I think it’s an important example, so I wanted to share it with you here too. Why?  There’s a chance that a potential social executive could be hidden in your company.  All you have to do is teach them the value they could bring to the […]

The Role of the Agency in Social Business

agency-filter

I’m pleased to give the floor to Marjorie Clayman today. Marjorie is the Director of Client Development at Clayman Advertising, Inc., her family’s full-service marketing firm. She is the third generation of her family to work there. You can find her blogging about social media, marketing and other musings at www.margieclayman.com. Lately, there has been a […]

The Karcher Group Acquires Social Business Strategies to Expand into Columbus

Karcher Group

Today’s post is pretty long. If you happen to be a member of the press and you’d like to get to the facts quickly, you can download the PRESS RELEASE and also find images available to use on the TKG Flickr account. If you’d like commentary for an article, please reach out to Geoff Karcher via email at geoff […]