Archive for the ‘Social Business Design’ Category

The Role of the Agency in Social Business

  I’m pleased to give the floor to Marjorie Clayman today. Marjorie is the Director of Client Development at Clayman Advertising, Inc., her family’s full-service marketing firm. She is the third generation of her family to work there. You can find her blogging about social media, marketing and other musings at www.margieclayman.com. Lately, there has been a lot of talk about “Social Business.” IBM offers an extremely comprehensive definition of what a social business truly is. They note: A social business isn’t just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally. Marketers would call this an integrated approach – a truly integrated approach. Others might refer to it as silo-busting. Whatever you call it, there is no doubt that the concept is spreading through the business world and the world of social media with the speed that has come to be characteristic of the 21st century. What I fear is that agencies are not keeping their ears to the ground when these conversations are occurring, and that could signify a horribly unnecessary missed opportunity. Truthfully, agencies could find themselves invaluable players in the new social business model. How? Let’s look at the three traits IBM ties to the social business model and discuss how agencies could work within these boundaries. Engaged The IBM definition suggests that the social business deeply connects people, including customers, employees, and partners. It would not be a leap to say that the social business could be categorized as customer-centric. How the agency can help: An agency can offer a company tremendous insight into how to connect people across the business spectrum because that is the lifeblood of any good agency. An agency [...]

Read This Post

The Karcher Group Acquires Social Business Strategies to Expand into Columbus

Today’s post is pretty long. If you happen to be a member of the press and you’d like to get to the facts quickly, you can download the PRESS RELEASE and also find images available to use on the TKG flickr account. If you’d like commentary for an article, please reach out to Geoff Karcher via email at geoff [at] tkg.com or by phone at 1-888-485-4932, or myself at nriggs [at] tkg.com or by phone at 614-348-2646. As always, thanks so much for your attention :) nate You might be wondering about what I’ve been up to for the last month. I’ll admit — following my sudden reemergence in the online social circles has been a bit confusing. Back in September of last year, I announced that I would be leaving the entrepreneurial space and joining up with the good folks at Bob Evans to lead their digital marketing efforts on the restaurant side of the business. Since early on in my career I had always loved working in the restaurant industry, and with the birth of Max a month earlier, the opportunity to join a stable public company seemed like a no brainer. About 30 days in, an old friend by the name of Geoff Karcher called me and asked if we could have dinner in Columbus. Over the years, I’ve learned that you never turn down dinners with old friends … especially friends like Geoff. When we met at Lindy’s in German Village, Geoff introduced me to Todd Whetstone, his director of strategic initiatives at The Karcher Group. Todd’s a literal juggernaut in his own right, chalking a background of experience that includes a laundry list of Fortune 500 companies. We shook hands, were seated and soon began picking through calamari, sipping beers and chatting about our families. The conversation soon turned to the Columbus agency environment and how so many businesses are struggling to simply be [...]

Read This Post

Chuck Hemann Shares More on Making Social Media Insights Work in the Enterprise

The first day at SocialFresh was a blast! Good content. Good questions from a very savvy and energized crowd and some of the nicest people you’ll meet in the social business industry. About Chuck Hemann One of my favorite talks yesterday was given by the illustrious and very accomplished Chuck Hemann. Chuck is the Director of Analytics for WCG in Austin, Texas and a regular speaker on the conference circuit. He continues to drive the social business industry to new levels through his involvement in organizations like the Society for New Communications Research and the Social Media Business Summit Track at the BlogWorld Expo. Best of all, Chuck is a fellow North East Ohio boy, born and raised North Ridgeville which is not far from Cleveland. It’s good to see talent coming out of the heart of the Midwest Check out our discussion from yesterday. I apologize in advance for the crooners music bed in the background. Chuck is so smart that he sometimes gets a classy music bed when he talks. nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

Read This Post
  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. ...
  10. 25