Millennial Search Behavior

Millennial Search Behavior - NR Media - Morgan Meade

Is your brand aiming to capture millennial attention? This post examines a few key findings concerning the way they search and the types of information they are most receptive to remembering. First, we will define millennials as a key market segment. Next, we will delve in to how millennials find information. Finally, we will discuss […]

How to Reap the Benefits of Rich Snippets

Rich Snippets

Have you noticed some search results show more information than others? Nate’s last TWIRT update discussed the search carousel and how it includes Zagat ratings for restaurants. Here’s some more information on another kind of SERP attention-grabbing feature and how to make it work for you – rich snippets. What are rich snippets? Rich snippets […]

Three Problems Your Mobile Platform Must Solve for Customers

Benefit of Using Mobile Phone for Shopping - Google

It’s not a stretch to say that mobile marketing is exponentially expanding. Establishing a mobile presence just to quell your fears of being left behind does not instantly place you in the front of the pack. No one wants to be the laggard in the race to mobile fluency. There are three problems your mobile […]

Wait, You Can Search by Emoji on Yelp?

ice cream cone emoji

Are you ever so hungry for a nice cold ice cream cone that you only have the energy left to type a single character? Yelp’s got you covered, whether its pizza, ice cream, or ramen you’re craving. In this post, we’ll take a look at Yelp’s new search-by-emoji feature. Read on for a crash course […]

How Does Google Separate Authority from Popularity?

Google Authority Algorithm update

In some ways, building a great reputation online can be like politics. You shake a lot of hands, kiss a lot of babies, build a strategy, keep up outside appearances, and give speeches onĀ things you may or may not really know a whole lot about. But, can authority better be parsed from popularity online than […]