How to Build a Strong Restaurant Loyalty Program

restaurant loyalty program

The true strength of any brand is its ability to sustain meaningful relationships and build customer loyalty. Relationships are formed when a brand is able to satisfy customer needs and wants, build trust, and interact with customers on multiple levels. In the restaurant marketing landscape, where customers are offered unlimited choices for cuisine and service […]

What Is SoMoLo and How Will It Affect Your Brand in 2014?

somolo customer

At the heart of content marketing is the desire to build a customer-strategy that is formulated by standing in customers’ shoes and understanding their experience. In 2014, the rising trend of the “SoMoLo customer” is moving organizations to evaluate their strategy and reach this important purchasing demographic. What is SoMoLo? The term refers to a […]

What is the Future of Big Data?

IBM 4 Vs of Big Data

Today, marketers and the businesses they serve are experiencing a new kind of problem. IBM, an industry thought leader on big data management and translation, has some intriguing findings. 90% of the data in the world has been created in the past two years alone. If you look closely at the graphic on the right, […]

Crowdsourcing in #Sochi2014 with OpenStreetMap

Screen Shot 2014-02-18 at 4.04.52 AM

Yesterday, we highlighted digital social media trends surrounding the Winter Olympics. Today, we examine a specific digital marketing technique that transcends social media platforms. Amongst the hype surrounding the 2014 Winter Olympic Games in Sochi, one popular content marketing technique has gained significant recognition. Crowdsourcing has caught the attention of fans and Olympians alike, and […]

The Psychology of Gamification

Social Badges

Have you been awarded a trophy or a badge in recognition of an achievement? Awarding badges has emerged as a way to engage and motivate users and increase brand loyalty in their social media experiences. Foursquare, the paramount network that utilizes badges, and Wikipedia have popularized these tiny, pretty stickers that are “game-ifying” social media. […]