Archive for the ‘Guests’ Category

Community Manager Interview: Jennifer MacDonald from Engage121

As part of the work I’m doing to try and help you understand how Facebook’s Timeline update for pages will effect what you do with that tool, I’m on a mission to get the perspective of other community managers who live and breath Facebook Pages daily. It’s interesting to compare to only a few years ago when that role, and the breed of professionals with the right skills to make it work was scarce. Today, community managers are everywhere. You can even find what might be the beginnings of professional organizations and associations that may start to formalize and define best practices around the idea of deploying humans who can moderate, activate and grow online communities of brand advocates and customers around businesses. Prior to leaving for SXSW, I had the chance to spend some time on Skype with just such a person — Jennifer MacDonald. Jennifer is the Director of Community & Client Engagement at Engage121, a Social CRM and communications company that works specifically with national franchisors, dealerships and direct sellers by providing software that helps their marketing and customer service folks manage online communities. Here’s Jennifer’s perspective on the Facebook Timeline for Pages, straight from the front lines. What resonates with you? Do you share some of the same experiences Jennifer talks about in the video? How so? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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The Role of the Agency in Social Business

  I’m pleased to give the floor to Marjorie Clayman today. Marjorie is the Director of Client Development at Clayman Advertising, Inc., her family’s full-service marketing firm. She is the third generation of her family to work there. You can find her blogging about social media, marketing and other musings at www.margieclayman.com. Lately, there has been a lot of talk about “Social Business.” IBM offers an extremely comprehensive definition of what a social business truly is. They note: A social business isn’t just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally. Marketers would call this an integrated approach – a truly integrated approach. Others might refer to it as silo-busting. Whatever you call it, there is no doubt that the concept is spreading through the business world and the world of social media with the speed that has come to be characteristic of the 21st century. What I fear is that agencies are not keeping their ears to the ground when these conversations are occurring, and that could signify a horribly unnecessary missed opportunity. Truthfully, agencies could find themselves invaluable players in the new social business model. How? Let’s look at the three traits IBM ties to the social business model and discuss how agencies could work within these boundaries. Engaged The IBM definition suggests that the social business deeply connects people, including customers, employees, and partners. It would not be a leap to say that the social business could be categorized as customer-centric. How the agency can help: An agency can offer a company tremendous insight into how to connect people across the business spectrum because that is the lifeblood of any good agency. An agency [...]

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D.J Collier on Godfather Social Media

Today, I’m super excited to welcome the musings of a guest to nateriggs.com. D.J Collier makes his home up in Deleware, Ohio.  He’s is a musician, a poet and a fellow dad who loves to listen to (and tell) stories. You can find him bloggin regularly over at Ragamuffin’s Rants Without further ado, here’s DJ. Social Media, or whatever the new buzz words of the week are, is a conversation. I feel silly saying this, because it is something that should have been learned in kindergarten, but a conversation is a two way thing. I speak, you listen and when you speak, I listen. We exchange ideas and, hopefully, walk away the better for it. Heck my kids age 3 and 4 know this. Relationships are built on conversations. So it isn’t a huge leap to say Social Media is another form of relationship only because you can eavesdrop on the conversations other people have you can feel like you have a relationship with that person. Just because we follow each other on twitter or you put me in a circle on Google+ doesn’t mean that you know me or that I would be inclined to help promote something. In the past week I have received 24 messages asking me to help promote a band, recommend a service, ask for donations, and to push this all onto my friends/followers. I want to say “We’ve known each other many years, but this is the first time you ever came to me for counsel or for help. I can’t remember the last time that you invited me to your house for a cup of coffee, even though my wife is godmother to your only child. But let’s be frank here. You never wanted my friendship”. <read as Brando ala Vito Corleone> I will gladly broadcast/advocate [...]

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