How Your Brand Can Advertise with Augmented Reality

layar- augmented reality advertising by morgan meade - NR Media Group

With all the talk about wearables lately, the advertising implications can get a little overwhelming. How can your company start to integrate new platforms today that will put you ahead of the crowd? Augmented reality isn’t just for gamers. The interactive advertising world is abuzz with all the possibilities this cross-platform application has to offer. […]

Meet the SXSWi 2014 Tech Achievement Awards Nominees

NRMedia - SXSWi 2014 Technological Achievement Award Nominees

Tonight, the SXSWi 2014 Technical Achievement Awards winner will be announced. These thought leaders represent “projects reinventing and redefining the technical parameters of our digital experience”.  And the nominees are… Briggo Coffee Haus Eyes on Exoplanets KLM Space Tom Bradley International Terminal at LAX Remote Control Tourist The chosen cases range from avant-garde to simply ingenious. […]

3 Case Studies on Using Big Data in Social Business

Big Data in Social Business

By now, you’ve probably heard the words “big data” used ad nauseam in discussions on social business. Big data refers to the ability to collect large sets of complex data that are normally difficult to filter. Once your company has this data, what should be done with it? As someone who is doing business on social media, you […]

Smartphone Adoption and the iPhone VS Android App Conundrum

Smart Phone Adoption

A conundrum  has been on my mind for weeks now related to smartphone adoption, and I want to get your take. An excellent trends presentation delivered by Mary Meeker at the recent D10 conference caught my eye this morning as I cruised through my daily learning and content sharing routine. Now a partner at Silicon Valley venture capital firm Kleiner Perkins […]

Mark My Words — 7 Reasons Why Twitter Will Win

Pinterest MAU Decline

We’re so enthralled with the new niche-networks and content sites. While these shiny objects seem to grab our attention and fast adoption, just how long will our infatuation with any new player last? Take Pinterest for example.  TechCrunch reported yesterday that data from comScore seems to show that the hype and attention for the new niche network may be […]