Ohio Growth Summit 2012: 13 Indisputable Reasons You Must Attend

Register - Ohio Growth Summit

It’s that time of year again. Every Spring brings a stellar event to the Columbus, Ohio community. The Ohio Growth Summit is in its 7th year and going after lucky number 7 with some serious gusto!  If you live in or around the state of Ohio, and work for or own a small business, #OGS12 […]

23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

new-marketing-books

Photo by fmgbain  A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair […]

How To Use Buffer to Manage Twitter for Business

Twitter for Business -- How To Use Buffer

A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my […]

5 Social Media Measurement Tools for Building More Effective Marketing Channels

Social Media Measurement Tools -- Peter Drucker

It’s debatable as to whether or not Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact remains – it’s a true statement. If you read yesterday’s post on putting the cart before the horse in generating ROI from social media, you are […]

The Cart and Horse of Social Media ROI

Social Media ROI -- Horse and Cart

For some reason, it seems that a good deal of brand marketers expect their promotions on underdeveloped social media channels to drive immediate ROI. Unfortunately, that mindset seems to me like putting the cart before the horse. Why Television is a Wagon Full of Hay Most C-Level executives would probably agree that dollars invested in buying ad […]