Columbus Library is Hosting Chats on Facebook to Increase Circulation

@jltheado

I think you’ll enjoy this guest post from my friend Julie Theado. It’s an interesting social media case study on how Columbus Libraries use chats on Facebook to increase circulation. Enjoy, and have a happy Labor Day weekend! You’ve heard of hosting Twitter chats before, right? But what about hosting chats on Facebook as a way to engage customers? […]

Content Marketing World is in Columbus Ohio – What You May be Missing

Content Marketing World | Columbus Ohio

Marketing conferences seem to pick up again during the fall months, and this year our marketing circles in Columbus, Ohio have been given a very special privilege. What to know what that is? Content Marketing World is in Columbus, Ohio (and attending will make you smarter) You want to be a smarter marketer, right? Joe Pullizzi and his […]

Master LinkedIn Today — Learn to Save Time with 3 Stellar Features

LinkedIn Today

This is a post I originally ran over at OpenView Labs. Enjoy your Monday! There’s a few things you come to accept after some time working in small agencies and small businesses: You wear a lot of hats so your idle time becomes scarce. Building, maintaining and leveraging your professional connections is absolutely critical for survival. Early on, learning to beg […]

Create Infographics with Gusto (5 Design Tips You Can Use Right Now)

Nationwide Children's Hospital - Columbus Ohio

This summer in Columbus, Ohio, one of the most exciting things for parents has been the unveiling of the recent expansion of Nationwide Children’s Hospital. While no parent (or child) ever hopes to have to pay a visit to the new, leading edge pediatrics and research facility, its presence on the outer edge of downtown Columbus brings […]

5 Elements That Make Brand Evangelism Work for Companies

Personal Brands

Part of my gig at Karcher is evangelism for the agency. Not a bad gig for someone with an ENFp personality type, right? Back in 2009, Chris and Julien were one of the first folks to talk about how individuals could use internet tools and content to develop online personas that could be leveraged to promote company brands. They […]