Marketing Technologists – Unicorns or Just Horses?

marketing technologist

One of the latest trends in corporate marketing is embracing the idea that with our digital world there is a growing need to have people who are experts in both marketing and technology – aka the “marketing technologist.” This recently coined term has been a popular topic in marketing news and was recently covered by Forbes […]

3 Great Examples of Content Marketing in Sports

Aon/Man U, Intel Inside/FC Barcelona, Hershey/NCAA

Sports have long been a source for positive association for brands because winning teams and successful events create a favorable return for the partnering brand. One look at these lists of World Cup and Super Bowl sponsors shows what an attractive commodity sport sponsorship is. Simply attaching a brand name does a good job of […]

Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

How Effective is Your LinkedIn Content Marketing?

Content Marketing LinkedIn

We all know that content is king. The mission for brands is now to create the most effective content marketing strategy they can. The market has responded to this need and there are a variety of new resources and tools pouring in to help. LinkedIn is one of the latest players to enter the arena, […]

This Week in Restaurant Technologies #015: Depersonalizing the Dining Experience?

point of personalized service system

In this week’s show, Brandon and I comment on some news and examples of chain restaurant systems that are implementing mobile and tablet technology to streamline their operations and guest services. We feature some of the great work Quaker Steak and Lube is doing with our friends at Red Book Connect and their HotSchedules app. […]