Archive for the ‘Community’ Category

My Top 5 Brands to Chat About During Super Bowl XLVI (on #SBExp Chat)

In case you’re wondering, I’m rooting for Eli and the Giants tonight. While I’m not really a Giants or Pat’s fan, it’s still a chance to see some of the greatest athletes in the world compete with incredible intensity. I’ll also be popping by the #SBExp to discuss the adds and how brands are approaching this year’s marketing mega game. With tablet computers in the hands of millions of consumers, networks like GetGlue on the rise to popularity, and some serious dollars being thrown towards campaigns that blend traditional media and the interwebz, this year’s chat is sure to be full of some colorful commentary that will be worth your attention. My Top 5 Brands to Chat About During Super Bowl XLVI Here’s the list of brands I’ll be keeping my eye on. Take what you will, and join in #SBExp during the game to let us know on the chat what you think of the marketing: Coca-Cola Polar Bears Honda – Ferris Bueller Budwiser – “Eternal Optimism” Volkswagen – “The Dog Strikes Back” Doritos – Sexy Chips Between flights, I’ll be joining friends and marketing mavens Jim Joseph and Mike Brown in the #SBExp Chat to discussing how these and other brands are fairing up to the heightened expectations of consumers during the Superbowl. What I like about this chat is that Jim and Mike are excellent facilitators, and you actually get to talk with folks in a smaller, and more intiment chat setting (if there is such a thing as ‘intiment’ on Twitter anyway). Mike leads the Brainzooming Group, an advisory firm that helps businesses facilitate a process for strategic discussions that lead to better marketing decisions. He’s a tenured blogger, content producer and a former corporate brand leader. Jim is an agency-side branding expert and a double author of The Experience Effect, as well as his new book that [...]

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An Open Letter to the PRSSA Students of Ohio University

Dear Students, Thanks for giving me the chance to speek with you and geek out a bit at the PRSSA Social Media Summit.  You are an amazing crowd, and each of you posses the talent to drive change in your careers. Never forget this — YOU are the communicators of tomorrow. That’s important. YOU are responsible for discovering how our industry leverages will apply these new tools. You may even someday think up and build new tools of your own. Be patient … but always be hustling. It will be you who will lead us to the plateau of productivity for all platforms that enable disruptive trends to take hold. As future communicators, PR professionals and content creators, always make sure to be good stewards of the power you wield.  Left in the wrong hands, mass communication can also lead to great sorrow. I hope you will use this deck and the links below it to learn more about these trends and and tools, finding new and exciting applications of the technology. Do this for yourself and your personal brand, your eventual clients and in the communities in which you will someday live. Trust me when I tell you that putting the hours and sweat into staying ahead of the curve will serve you well. Good luck. God speed. And, thank you for you attention. @nateriggs 12 Disruptive Technology Trends Changing Communications If you’d like to see more presentations, visit my SlideShare profile. PS — Here’s a Little More Here’s some additional reading that I think you will find interesting. Critique of Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue) – by Brian Solis  Registration Statement on Form S-1 for Facebook HubSpot’s Ultimate Guide to Mastering Pinterest for Marketing Complete Video of Your Interview with the President 2012 Google Hangout The Community Manager Blog  [...]

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