Archive for the ‘Community’ Category

What the Plus! Guy Kawasaki on Why Google+ is for Passion

If you’re an business-savvy internet user, you already know about Guy. The video below is about 16 minutes long — much longer than most of the interviews I typically record, but well worth your time and attention. After talking with him, I understand why there’s always a flurry of activity that surrounds Guy Kawasaki. He is enchanting. Guy’s new eBook What the Plus! Google+ for the Rest of Us is a solid read with incredibly helpful tips. His explanation on why Google Plus is about passion was enlightening for me. I find his own passion for the network to be contagious and and I think you will too. Disclosure: I make a few pennies through Amazon’s Affiliate program with the widget below. With that out of the way, I did mean I said in the intro. I learned a ton of helpful new new tricks on how to use Google Plus from Guy’s book. It’s and easy read and full of good tactical examples and tactical advice on how to use Google Plus like a to identify people that share the sames passions as you do.               nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

Read This Post

Community Manager Interview: Jennifer MacDonald from Engage121

As part of the work I’m doing to try and help you understand how Facebook’s Timeline update for pages will effect what you do with that tool, I’m on a mission to get the perspective of other community managers who live and breath Facebook Pages daily. It’s interesting to compare to only a few years ago when that role, and the breed of professionals with the right skills to make it work was scarce. Today, community managers are everywhere. You can even find what might be the beginnings of professional organizations and associations that may start to formalize and define best practices around the idea of deploying humans who can moderate, activate and grow online communities of brand advocates and customers around businesses. Prior to leaving for SXSW, I had the chance to spend some time on Skype with just such a person — Jennifer MacDonald. Jennifer is the Director of Community & Client Engagement at Engage121, a Social CRM and communications company that works specifically with national franchisors, dealerships and direct sellers by providing software that helps their marketing and customer service folks manage online communities. Here’s Jennifer’s perspective on the Facebook Timeline for Pages, straight from the front lines. What resonates with you? Do you share some of the same experiences Jennifer talks about in the video? How so? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

Read This Post

Facebook Timeline: Rethinking Community Management in Light of New Features

Welcome back to my series on the recent update of the Facebook Timeline for business pages! If you haven’t already, make sure to read part 1 on how to design and implement your Facebook Page Cover Photo so that you can make a visual brand statement about your business on your Facebook Page. I’ve also started a board on Pinterest to collect examples of Facebook Page Cover Photos that some brands are already using to their advantage. This post is the second in a series intended to help you get up to speed on how your business can use the new Facebook Timeline Update for Pages to your advantage. If you’d like to read the entire series, you can always click on the tag “Facebook Timeline for Pages“. Let’s get started… @nateriggs How To Rethink Community Management with the Facebook Timeline Update for Pages From what I can see around the social web today, there are a lot of Facebook Page admins, community managers and business owners somewhat freaked out by the yesterday’s release of the Facebook Timeline for pages. Fear not my friends — even with what might be the most significant change Facebook has released in the history of the network, the core tenants of using a Facebook Page to talk with fans and customers have remained the same. In fact, I’ll argue that not only have the tasks of community management become easier, we’ve also been given a wonderful new set of capabilities on our Fan Pages. Let’s spend the next few minutes examining the changes and updates in page functionality: Tip 3 – Page Admins Can Now Pin Posts in the Facebook Timeline Page Admins and Facebook Community Managers now have the ability to Pin Posts to the Timeline, making them sticky for up to seven days.  In essence, these remind me of how [...]

Read This Post
  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. ...
  10. 50