Archive for the ‘Columbus Ohio’ Category
Using Twitter to Stay Top of Mind
I met Cheri on Twitter because she tweets from @ArveyColumbus. She tweets a lot and is always up for a conversation. She popped up on my radar because she’s two-for-two at figuring out what songs match the lyrics I tweet out to #namethattune, on occasion. It’s just something fun to break up the day, and Cheri plays well. Sometimes, she shares the blogs posts that I write. I appreciate that. Sometimes, she retweets (RTs) other people’s blog posts, and I end up reading them. Over time, I’ve come to trust her judgement as a pretty good filter for interesting content. Other times, we just talk to each other, whether it’s out in the open or through direct messages. I enjoy talking with Cheri so much that I even added her to my Cbus Cool kids list, which is displayed as a column in my HootSuite and Tap11 dashboards. Now I can keep track of her tweets that much easier. Now The Business Part Do you know what Arvey Columbus does? They print things for other businesses. Know what else? I just happen to be a human who owns a business. And it just so happens that I’m nearly out of business cards. Imagine that. Getting some more of those printed up before the holidays is on my to-do list. Can you guess who I’ll be reaching out to when I’m ready to place that order? Funny how that works, huh? Top of Mind A lot of the time, we buy from the businesses and humans who find ways to stay top of mind. It can be tricky to do this well. Staying top of mind doesn’t mean constantly blasting me with “buy this” messages. Staying top of mind doesn’t mean you add me to your email newsletter list after I’ve given you my business [...]
Read This PostThank You
Thanks to all of you for the kind birthday wishes. Yes, I’m thirty. I probably don’t have to tell you, but it’s scary whenever that first digit changes. My mom already got all sentimental on me last night. I spent this morning’s wake-up shower contemplating (and benchmarking) my life. Surprisingly, it didn’t take very long. Maybe that’s a good thing. At the end of the day, I guess I’m exactly where I want to be at the BIG 3-0. A strong family A wonderful companion like Sarah Two beautiful children, Kaden and Jacob Lots of amazing friends (like you) An exciting business I love (that’s growing steadily) Opportunities everywhere Renewed faith Good health You can’t really ask for much more than that. And yet, one the eve of my big day, the Browns kick the Pats’ ass (hey now, Chris Brogan!). I guess thirty’s not that bad after all. :) From Rocky I thought this little movie that Rocky VanBrimmer sent me today was a riot. (Thanks, buddy!) I wanted to share it with you too. No idea why the Google Analytics thing is showing up. Meh. Again, thank you. All of you… nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:
Read This PostCustomer Service with a Smile
We’ve always been taught to deliver customer service with a smile. It’s a good idea. Any parent knows that the very BEST smiles come from your children. Customer Service with a Smile I don’t really know if this is something that only Primrose School in Grove City does for parents or if it’s practiced across the brand, but it made an impression on me as a customer. Receiving this email created a little (and valuable) emotional experience this past Tuesday. The team of teachers at Primrose School (also known as Primrose School at Pinnacle) spent time on this. First, they had to go around to all the classrooms and take each of the student’s pictures. I’m willing to bet that the kids probably didn’t smile on every first take, either. Then they had to upload the pictures to a computer. That takes a little time. Then they had to upload the pictures to the template in their email system and send it out to each parent on the list, making sure that the right kid was matched with the right parent. More time spent. I get between 1-2 emails like this each month, and it brightens my day every time. What’s Spending This Time Worth Three simple things: A “WOW” moment for a customer. These emails are always unexpected and so well received. Customers feel connectedness to the brand, business and people at Primrose School in Grove City. The Primrose team has made an effort to do something special and personal for each customer. Retention dollars. Efforts that create a customer experience like this keep my attention and my tuition dollars. Et Tu? How do you spend time on your customers? What value does your time create for your customers and your business? nateriggsLike what you just read and want to get my posts delivered to your inbox? [...]
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