Archive for the ‘Columbus Ohio’ Category

Content Marketing for Small Business at the 2012 Ohio Growth Summit

This is the week you’ve been waiting for — at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of the crew at the Small Business Development Centers made a good decision this year in opening up the format to include a variety of tracks that speak to all levels of entrepreneurs and small business owners. The sessions are each positioned to provide attendees with educational sessions that will give them actionable take-aways they can put to work in their own businesses right away. I was delighted to be asked to design the content marketing for small business track at this year’s Ohio Growth Summit, and I feel fortunate to have a line up of three different panels, stocked with true subject matter experts that you won’t want to miss. That said, you will miss them if you don’t attend the #OGS12. The conference already has more than 12o attendees which is just over last year’s attendance. As appreciation for my readers, I have been given special code you can use to get a last minute 50% discount on your badge. That means you get a full access pass to #OGS12 for only $65. If you’d like to attend my track at the 2012 Ohio Growth Summit, use the code NR50 when you register and you’ll receive your badge for half the price of admission. If you’re still on the fence, here is a description of the content marketing for small business track I’ll be leading on Thursday. This is just one of four incredible tracks at the event, along with amazing keynote speakers that include author Gini Dietrich [...]

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Ohio Growth Summit 2012: 13 Indisputable Reasons You Must Attend

It’s that time of year again. Every Spring brings a stellar event to the Columbus, Ohio community. The Ohio Growth Summit is in it’s 7th year and going after lucky number 7 with some serious gusto!  If you live in and around the state of Ohio and work for or own a small business, #OGS12 has evolved over the years to offer topic discussions and expert presentations that can help you to make an impact on what matters most to all businesses – growth. In the past few years, attendees have called for loads of information on using social media as part of a small business marketing plan. While that’s important and still a part of the summit this year, the folks at the SBDC have expanded the programming to include a variety of break out tracks that will cover everything from early stage growth to finance and scaleability. 10 Indisputable Reasons You Must Attend #OGS12 If at any point during this list, the urge to buy your ticket to this year’s Ohio Growth Summit strikes you, please scroll back up and use the very large and bright register button below. While it may be intimidating, I promise that the button is very friendly to small business owners and clicking it will in no way cause harm to your persons or business. Today is the last day to register at the early adopter rate of $100. Prices will go up tomorrow so take advantage. Your can use my discount code (NR20) to save some additional dollars. Reasons 1 & 2 combined basically make the Ohio Growth Summit a no brainer. Let me ask you this — how may actionable ideas, tips and resources do you need to take away from an $80 investment to show a return that’s worth it? My friend Gini Dietrich is flying in from Chicago to talk about how public relations can [...]

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The Karcher Group Acquires Social Business Strategies to Expand into Columbus

Today’s post is pretty long. If you happen to be a member of the press and you’d like to get to the facts quickly, you can download the PRESS RELEASE and also find images available to use on the TKG flickr account. If you’d like commentary for an article, please reach out to Geoff Karcher via email at geoff [at] tkg.com or by phone at 1-888-485-4932, or myself at nriggs [at] tkg.com or by phone at 614-348-2646. As always, thanks so much for your attention :) nate You might be wondering about what I’ve been up to for the last month. I’ll admit — following my sudden reemergence in the online social circles has been a bit confusing. Back in September of last year, I announced that I would be leaving the entrepreneurial space and joining up with the good folks at Bob Evans to lead their digital marketing efforts on the restaurant side of the business. Since early on in my career I had always loved working in the restaurant industry, and with the birth of Max a month earlier, the opportunity to join a stable public company seemed like a no brainer. About 30 days in, an old friend by the name of Geoff Karcher called me and asked if we could have dinner in Columbus. Over the years, I’ve learned that you never turn down dinners with old friends … especially friends like Geoff. When we met at Lindy’s in German Village, Geoff introduced me to Todd Whetstone, his director of strategic initiatives at The Karcher Group. Todd’s a literal juggernaut in his own right, chalking a background of experience that includes a laundry list of Fortune 500 companies. We shook hands, were seated and soon began picking through calamari, sipping beers and chatting about our families. The conversation soon turned to the Columbus agency environment and how so many businesses are struggling to simply be [...]

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