Nate Riggs Blog | Restaurant & Retail Marketing Strategy
Learn Online Content Marketing & Social Media for Multi-Unit Brands
Would you rather have one blockbuster celebrity endorse your brand or the lady who chairs the parent-action committee at the neighborhood grade school? In recent years, restaurant marketing teams have become obsessed with the idea of reaching online influencers with promotions, announcements and other messages.. Specialized agencies have sprung up, evangelizing capabilities that range from conducting blogger …
The Chick-fil-A PR crisis has commanded a ton of our attention this week. It’s interesting that a brand, so well-known for its effectiveness in marketing and operations execution can bring its reputation under attack as a result of a values statement made by the leader at the helm. The statement below from Dan Cathy, Chick-fil-A’s …
Part of my gig at Karcher is evangelism for the agency. Not a bad gig for someone with an ENFp personality type, right? Back in 2009, Chris and Julien were one of the first folks to talk about how individuals could use internet tools and content to develop online personas that could be leveraged to promote company brands. They …
The illustration above comes from the folks at AgileMarketing.net and their post on Google’s ZMOT eBook. It cleanly highlights three different moments of truth in the customer experience for any brand. These moments occur at the time when a consumer has the most personal and intimate experiences with your product or service. In ZMOT, Google argues that as a result of the socialization of …
Try as we will, one thing is certain – no business, no matter how wonderful the product or service – will deliver perfectly, all of the time. Things will eventually happen that will breach the trust of customers and potentially their taste for what they are buying. Case Study: How Spotify Reduces Backlash and Retains …
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Market Research Sources: 5 Simple Tips for Validating Insights
Social Restaurant Podcast: Identifying and Activating Brand Advocates
Content Marketing Examples and Heros Behind a Whiteboards
joe
great information, thanks!
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nateriggs
Thanks for reading and offering some additional id
Tom Repp
Hi Nat,
Love your approach. You are right
on the
Ian Cleary
Thanks Nate.
nateriggs
My pleasure, Ian. I think you made a smart move in
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