Real Customer Loyalty for Restaurants

Restaurant Loyality

Restaurants are quickly adopting technology to measure and influence guest loyalty. But what is it that creates real customer loyalty for restaurants? Is it custom mobile apps that allow guests to identify menu favorites? What about digital punch card apps that offer advanced order and visit frequency tracking? Could simple rewards in exchange for sharing […]

How To Cause Brand Advocates’ Story to Change (Part 2)

brand advocates

Welcome back to part 2 of this story on brand advocacy and how to avoid changing the stories that your brand advocates tell.  If you’re just humping in, you can check out the back story to this post in Part 1. Enjoy the read and happy Friday! @nateriggs Changing the Brand Advocate Story First, let me say […]

How To Cause a Brand Advocate Story to Change (Part 1)

brand advocate

As a family, we’ve had a membership to the Columbus Zoo for about three years now. I’m not really a big fan of Zoo’s in general, but I know the boys and Sarah love making the trips to see Jack’s animals year round. In fact, I feel like Sarah might just love those Columbus Zoo […]

Is There a Difference Between Social Media Influence and Brand Advocacy Programs?

brand advocacy programs

The original version of this post was originally published over on my bi-weekly column on FastCasual.com. I wanted to share it with you here. Enjoy! @nateriggs Everyone wants social media influence these days, right? Can you imagine how excited I was when received this email message from Klout and the brand marketing folks over at Spice Islands Trading Company? […]

How To Make An Entrance (And Have Everyone Remember It)

How to Make an Entrance

For the GoInbound 2013 speakers, Wednesday evening began by  gathering with the team from Element Three for dinner and an evening of relaxed conversation. Susan had arranged transportation by mustache to Black Market, one of Indy’s hidden culinary gems that’s grown top become a local hotspot as a result of their Daily Pickles and other interesting culinary delights. I honestly thought Marcus was going […]