3 Ways to Make the ALS #IceBucketChallenge Better

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I was helping my younger brother record his ice bucket challenge today, and while he was going through what he was saying, it donned on me that the folks who challenged him hadn’t mentioned donating or even why they were doing the challenge. Has the message been lost for some people? How can The ALS […]

Is the “Random” Old Spice Marketing Technique Just a Fad?

Old Spice Marketing

Four years ago we witnessed the resurrection and rise to dominance of Old Spice – largely due to their incredibly popularĀ ”The Man Your Man Could Smell Like” campaign featuring former NFL player Isaiah Mustafa. The amount of success their marketing campaigns have garnered is remarkable and now they are the envy/benchmark of practically every brand […]

Learn from these Brands on YouTube

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Last week we introduced the topic of creating effective content on YouTube and took a look at The Fine Brothers, one of the best content producers on the site today. This post will continue this mini series but will shift focus on some of the brands on YouTube who have mastered the formula and are […]

This Week in Restaurant Technologies #015: Depersonalizing the Dining Experience?

point of personalized service system

In this week’s show, Brandon and I comment on some news and examples of chain restaurant systems that are implementing mobile and tablet technology to streamline their operations and guest services. We feature some of the great work Quaker Steak and Lube is doing with our friends at Red Book Connect and their HotSchedules app. […]

This Week In Restaurant Technologies #014: Point of Personalized Service Systems

point of personalized service system

In this week’s show, Brandon and I look at some of the latest news and examples of chain restaurant systems who are pushing the boundaries by using technology to make the ordering and dining experience faster, easier and more personal for each and every customer. Watch the video to check out this week’s regular banter. […]