My Book
How many times have you landed on a blog post that was made up of nothing but large blocks of text on your screen? What happened? Did you read on or simply glance and then click away? Each and every one of us has very short attention spans. Right? Yes, I’m talking to you.
With volumes of new content being published online every minute, our attention spans will only begin to grow shorter as times passes.
As bloggers, we are often so focused on sharing our ideas, optimizing for search engines and tweeting our posts, that we pay little attention to how we actually style our content on the screen. And, when it comes to getting your audience to actually read your content (instead of just blindly sharing it or passing it by altogether) your style of blogging can make all the difference in the world.
The idea for this book has come from working with multiple clients who were all amazing writers. They wrote beautiful case studies, articles and books, but they struggled with how to translate those skills to a blogging medium where science combined with art.
The book, being published by CMI Books, is due out in the first quarter of 2012. Sign up today and let me start to teach you how to transform your blog posts into the fun and engaging layouts that will pull readers in and keep them coming back for more.
