TWIRT: Best of Mobile Ordering

mobile ordering

This Week in Restaurant Technologies is taking a break for a recap of the top mobile ordering episodes. We’ve handpicked these as the best of the best- do you agree with our choices? 1. #015: Depersonalizing the Dining Experience Episode #015 brought us news on having a tablet as your waiter, and the latest from […]

Learn from these Brands on YouTube

youtube-logo

Last week we introduced the topic of creating effective content on YouTube and took a look at The Fine Brothers, one of the best content producers on the site today. This post will continue this mini series but will shift focus on some of the brands on YouTube who have mastered the formula and are […]

The Future of Location Based Apps

future of location based apps

While we’ve all heard of Foursquare and checking in on Facebook, the future of location based apps reaches much further. Geofencing, in-store mapping and location-based ads have all seen their time to shine recently, and have a bright future ahead of them. Location Based Apps Now The idea of a SoMoLo customer base has been […]

3 Great Examples of Content Marketing in Sports

Aon/Man U, Intel Inside/FC Barcelona, Hershey/NCAA

Sports have long been a source for positive association for brands because winning teams and successful events create a favorable return for the partnering brand. One look at these lists of World Cup and Super Bowl sponsors shows what an attractive commodity sport sponsorship is. Simply attaching a brand name does a good job of […]

What’s the Role of Marketing and Finance in Restaurants?

Rachel Phillips Luther 2

Fast casual is the fastest growing segment of the restaurant industry and Zoës Kitchen is championing the market. Zoës Kitchen, a fast casual Mediterranean joint headquartered in Texas, recently went public,  and has done incredibly in the market.   In episode #047 of the Social Restaurant Podcast, I welcome back Rachel Phillips-Luther, Vice President of […]