What Craft Cocktail Trends Should Restaurants be Aware of?

craft cocktail trends

The first ever “cocktail party” was allegedly thrown by Mrs. Julia S. Walsh Jr. of St. Louis Missouri in May of 1917. Since then, cocktails have continued to grow in popularity and are now ingrained in America’s social culture. Our guest this week has earned perhaps the highest accolades you can in the cocktail/mixology field […]

Marketing Technologists – Unicorns or Just Horses?

marketing technologist

One of the latest trends in corporate marketing is embracing the idea that with our digital world there is a growing need to have people who are experts in both marketing and technology – aka the “marketing technologist.” This recently coined term has been a popular topic in marketing news and was recently covered by Forbes […]

Clickbait on Facebook Is Going Away & It Will Blow Your Mind Why

clickbait on facebook

Does that headline look familiar to you? Many websites use similar headlines (i.e. You’ll Never Believe This Weight Loss Secret…) to draw users on social media to click on to their site. This is known as clickbait. Facebook announced yesterday that the site plans to get rid of clickbait in an effort to improve people’s […]

Is the Second Screen As Influential As We Think?

TV Second Screen

The definition of “watching TV” has been changing fast. People are adopting second screens and tuning in to their favorite shows from their car, the classroom and the grocery store, just to name a few, in addition to their living room TV. Because of this, Nielsen and Facebook, will begin tracking show engagement via these […]

What Role Can Blogging for Restaurants and Breweries Play?

blogging for restaurants

Did you know that there are over 3,000 breweries in the United States and that this figure is the highest it has been since prohibition? But what does this mean for the restaurant industry? Our guest on tap for this week hails from Columbus and is considered one of the foremost craft beer experts and […]