The Power of Habit: A Review from the Lens of a Marketing Student

The Power of Habit Book Review

I’m delighted to have Kritika Murli as a guest author today.   I met Kritika, a bright young marketer from Indiana University’s Kelly School of Business, via Twitter and during my keynote at this year’s AMA International Collegiate Conference in New Orleans.  When I mentioned this powerful book by Charles Duhigg, she got pretty excited. …

Dear Content Marketers: Find Your Niche as Fast as You Can

Content Marketers Niche

If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world.  He’s dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them …

Market Research Sources: 5 Simple Tips for Validating Insights

market-research-sources

You and I are living in an age where content is rising over the banks of the web like flood waters. And, I hope that you’re as excited about this as I am. For marketers like us, it’s an industry renaissance — one that has brought opportunities for story-telling, building our own branding networks and channels …

Social Restaurant Podcast: Identifying and Activating Brand Advocates

identify brand advocates

Would you rather have one blockbuster celebrity endorse your brand or the lady who chairs the parent-action committee at the neighborhood grade school? In recent years, restaurant marketing teams have become obsessed with the idea of reaching online influencers with promotions, announcements and other messages.. Specialized agencies have sprung up, evangelizing capabilities that range from conducting blogger …

Content Marketing Examples and Heros Behind a Whiteboards

Social Media Keynote Speaker Nate Riggs

As a marketing professional, I find it incredibly inspiring when I see students doing incredible work. Especially when its incredible work for an incredible cause. This past weekend, I had the privilege of being asked to be the Friday night keynote speaker at the 35th Annual International Collegiate Conference. This event, held in the big easy of New Orleans pulls together …