How to Build a Strong Restaurant Loyalty Program

restaurant loyalty program

The true strength of any brand is its ability to sustain meaningful relationships and build customer loyalty. Relationships are formed when a brand is able to satisfy customer needs and wants, build trust, and interact with customers on multiple levels. In the restaurant marketing landscape, where customers are offered unlimited choices for cuisine and service […]

What’s Up With the New Twitter Profile Design?

twitter redesign

Twitter is chugging through updates like the Energizer bunny! If you’re one of the lucky ones whose Twitter profile has been rolled over by the new redesign, you may have found a few familiar features. Like a sports organization developing new initiatives to draw the attention of casual fans, it appears that Twitter’s new design […]

036: Dan Kim on Using Social Media to Grow a Frozen Yogurt Franchise

Dan Kim

In October if 2013, CNBC reported that major American private equity firms have been pouring money into an early stage restaurant industry segment that is poised for explosive growth over the next decade. If you guessed Frozen Yogurt, you are dead on!  “FroYo”— as the product often is called by a growing number of fans […]

This Week in Restaurant Technologies #005: Restaurant Social Media Rankings

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This week, Brandon and I are back with episode 005 of This Week in Restaurant Technologies. Just about everyone loves a good rank ordered list, right?  This week, Nations Restaurant News released a new ranking of 250 restaurants by their social media activity and fan engagement rates. Are Social Media Rankings for Restaurants Valuable? We all […]

What are the Pros and Cons of Using Kickstarter?

pros and cons of using kickstarted

In a previous post, we examined crowdsourcing as a tool for high-quality content development. This week we explore the technique as a way to fund ideas and projects. Kickstarter is a crowdfunding website for creative projects that is based in Greenpoint, Brooklyn. Since its founding in 2009, almost 6 million people have donated over $1 billion to […]