Why Kallpod’s Communication Technology Works

kallpod

In past posts, we’ve highlighted ways to improve content marketing effectiveness, operational efficiency and profits by means of numerous online and social collaboration tools. Today, we take a look at how to improve those same target areas by restructuring hardware and technology. As most restaurant managers know, maintaining operational efficiency can be difficult in a service […]

Making the Most of Content Marketing Resources

content marketing resources

2014 is expected to continue to be an important year for content marketing. Budgets and content production are increasing, strategies are becoming more targeted and effective and quality continues is a top concern. Smart content marketers know one of the most important components of a strong marketing strategy is keeping up with the times. But this […]

Why Instagram’s Advertising Strategy Works

instagram's advertising strategy

Instagram, the photo and video sharing app owned by Facebook, recently announced plans of expanding its advertising strategy internationally. Later this year, Instagram will bring ads to Canada, the United Kingdom and Australia. The social media company, which has over 200 million active users worldwide, cited positive results from ad campaigns in the U.S. as its reasoning […]

Privy Helps Restaurants Drive Online to Offline Sales

online to offline sales

In TWIRT episode #010, we highlighted tech marketing startup Privy by interviewing its co-founder and COO Jake Cohen. This week, we take an in-depth look into how Privy is helping clients get more bang for their buck in online-to-offline sales. As consumers continue to embrace digital in all aspects of daily life, marketers are trying to […]

How to Revamp Content with Marketing Apps

revamp content with marketing apps

In today’s marketing environment, we are all aware of the power of good content marketing. We think we understand what it means to “create and distribute relevant and valuable content to attract, acquire, and engage a target audience–with the objective of driving profitable customer action.” But do we really? New research from ion interactive suggests marketers […]