How to Build a Strong Restaurant Loyalty Program

restaurant loyalty program

The true strength of any brand is its ability to sustain meaningful relationships and build customer loyalty. Relationships are formed when a brand is able to satisfy customer needs and wants, build trust, and interact with customers on multiple levels. In the restaurant marketing landscape, where customers are offered unlimited choices for cuisine and service […]

What are the Pros and Cons of Using Kickstarter?

pros and cons of using kickstarted

In a previous post, we examined crowdsourcing as a tool for high-quality content development. This week we explore the technique as a way to fund ideas and projects. Kickstarter is a crowdfunding website for creative projects that is based in Greenpoint, Brooklyn. Since its founding in 2009, almost 6 million people have donated over $1 billion to […]

Why Should I Have a LinkedIn Company Page?

company page logo

In two weeks, LinkedIn will be removing Products & Services Pages from company profiles. Until now, some brands have used LinkedIn Company Pages to showcase their products and services, as well as recommendations and reviews from customers who were willing to sing the praises of their experience with what the company offered. These recommendations have […]

What Is SoMoLo and How Will It Affect Your Brand in 2014?

somolo customer

At the heart of content marketing is the desire to build a customer-strategy that is formulated by standing in customers’ shoes and understanding their experience. In 2014, the rising trend of the “SoMoLo customer” is moving organizations to evaluate their strategy and reach this important purchasing demographic. What is SoMoLo? The term refers to a […]

What’s Up with WhatsApp Data Security?

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By now, most people have heard about Facebook’s intent to acquire WhatsApp Messenger, an early stage Silicon Valley startup that develops and markets a cross-platform instant messaging service that you can download on your smartphone. In February, Facebook announced intent to purchase the app for $19 billion in cash and equity. The expensive price paid demonstrates Facebook’s desire to become […]